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B2B Memes

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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Startups 100
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Is B2B Ready for Corporate Journalism?

B2B Memes

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. Rob Leavitt’s answer is a firm “maybe.”

Ethics 100
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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects.

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For a company, it should not be about “the conversation” or the hype. What do you think of the prospects for young journalists today? In preparing the profile, I recently conducted the following email interview with him. I offer it here with his permission. Use your head. We don’t mind them,” they told me. “It It makes us more real.”

Content 100