Remove prospect

B2B Marketing Traction

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How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Engage your B2B prospects that are the middle of the buying cycle. Engage your B2B prospects that are the middle of the buying cycle.

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Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. A Facebook company page is free and can be set up within hours. Because those who spend time on Facebook either like or love the brand. So, what are you waiting for?

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Do you need to get your customers’ or prospects’ attention? Contact us today for more information.

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CMOs Need to Up Their CRM Database Game

B2B Marketing Traction

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Now marketing must provide content and information online where their prospective buyers go. Buying cycle, you say?

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Today’s B2B Marketer Must BAT, not BANT

B2B Marketing Traction

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need. Readers, what do you think?

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B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. One day Joe sees the print ad of a software company in a trade journal. The ad grabs Joe and he thinks, “I’ll check that company’s website.”