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Anything Goes Marketing

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How do you allow prospects to get closer to your product?

Anything Goes Marketing

I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Technology Does Not Create Momentum – It Accelerates It Good to Great stresses that technology is not going to instantly transform a good company to a great company. There are many factors that are necessary before technology can really provide companies with the boost that they may have been expecting. 20 Formats to Consider.

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

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Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

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Lead Nurturing - How to track ROI?

Anything Goes Marketing

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

Sales can incorporate these in their communication pieces to prospects. For example, you meet a prospect at a trade show or live event - what better way for them to get a better sense of who you are and what you've accomplished then by sending an email with a video. CEO video messages to customers, prospects and employees.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

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