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ANNUITAS

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How Sales Can Build Better Digital Relationships with Prospects

ANNUITAS

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. There’s been one constant over the last year and a half: change. Ease of scale.

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How Financial Services Companies Can Connect with Customers Both On and Offline

ANNUITAS

Our current world environment has proven the need for companies to build marketing strategies that can withstand pivots when necessary. Financial services companies have long relied on sales to do the heavy lifting when it comes to connecting with prospects. This type of framework was always problematic, but now it’s crippling.

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Why Companies Don’t Market to Their Customers

ANNUITAS

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

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The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. These include vendors like Outreach, Revenue.io, Appolo.io, and Groove.

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Behind the Buzzwords: Omnichannel

ANNUITAS

Omnichannel marketing, the way a lot of companies handle it, might as well be called the “throwing spaghetti” approach. Start by asking yourself: Where are your prospects going to get their information, and why? Does your company have a presence in the channels your potential customers are using?

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Understanding the Generational Divide in B2B Decision Making

ANNUITAS

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. Companies can’t seem to reach all audiences without alienating one group or another. This presents a challenge. Go deep with your research.

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Behind the Buzzwords: Customer Journey

ANNUITAS

The beautiful path every prospect takes as they embark on a voyage from initial discovery to a happy client who will continue to use your services and sing your praises to everyone they know. Consider progressive profiling as the mechanism through which you can orchestrate a two-way conversation with your prospects. What does it mean?