Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”. What are prospecting insights?

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

FEBRUARY 6, 2023

While that debate continues, you can use the product to your advantage to sell your product or service. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced. We tried creating some sales prospecting emails with ChatGPT. Here are some examples.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

FEBRUARY 15, 2023

Our Customer Impact Report revealed that on average, ZoomInfo customers are 63% more productive , highlighting the significant operational improvements ZoomInfo can offer today’s sales leaders and their teams. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. Use this type of call to action: For straightforward products with self-service options. When the prospect can easily research and learn on their own. Caution: C-level executives of fast-paced companies might expect a direct approach.

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

Zoominfo

NOVEMBER 1, 2022

For people who build products, real user feedback is simply invaluable. When he moved from field sales to a digital-first approach, Castro found himself overwhelmed by the sheer volume of administrative work that went into prospecting. It just makes prospecting so much easier in every respect,” Castro says.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Zoominfo

JUNE 12, 2023

Efficiency is the New B2B Buzzword Companies in the long bull market that followed the Great Recession often prioritized growth over profitability. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind. But times have changed.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

APRIL 8, 2021

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. While many variables drive the sales process, it comes down to this: the prospect you’re calling has no clue how your product will make their business better.

High Quality Lead 130

High Quality Lead Ideal Customer Profiles B2B Sales Case Study 130

Zoominfo

JANUARY 19, 2021

It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. These metrics vary by company and digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Zoominfo

MARCH 7, 2022

Scenario When a new company signs on as a customer, it’s smart business to find look-alike prospects that might also benefit from your product. Every time you close a deal, your sales team should immediately identify prospects that face the same challenges as the new customer.

Contacts 100

Contacts Promotion Research Product 100

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Business leaders know that data is the critical heart of growth and expansion.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

MKT1

AUGUST 7, 2023

” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. 42 Agency - Demand Gen & RevOps From 42 Agency: We’re a trusted growth partner for B2B SaaS companies—including MKT1 Capital Portfolio startups. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Zoominfo

FEBRUARY 26, 2021

Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. How Does Sales Automation Work?

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Biznology

MAY 5, 2021

Do you know of a growing B2B company that sells only domestically? producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce. B2B marketers with prospecting lists. I can’t think of one.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Providing insights into competitors’ customer bases and prospecting strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Biznology

JULY 2, 2018

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Find a data company that also offers modeling services. Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. Keep your prospecting data clean.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Webbiquity

JUNE 17, 2021

Branding a new company first requires conducting an in-depth characterization of the company. Every company must focus efforts into the vision it evokes. Every company must focus efforts into the vision it evokes. Customers and prospects should have a general idea of what the business is about. Contributed post.

Paid Search Agency 195

Paid Search Agency Branding Brand Identity Companies 195