WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Not exactly what I was looking for.

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Not exactly what I was looking for.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. « When the Draft has "Problems" | Main. |

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. If so, can we name the company or must they remain anonymous?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

AUGUST 17, 2010

You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* For some products or marketing situations, your renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. When product specifications and other technical details can be critical for encouraging a favorable buying decision. Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. When product specifications and other technical details can be critical for encouraging a favorable buying decision. Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or

Paper 120

Paper Analysis ROI Course 120

WriteSpark

MARCH 26, 2009

Launching a New Product. The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. A brochure or data sheet is almost mandatory to introduce the product. Promoting a New Version. Addressing New Markets.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120