Paul Gillin

OCTOBER 2, 2014

American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows.

Communities 50

Communities Small Business Marketing Press Impressions 50

Paul Gillin

JUNE 11, 2012

Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” ” New York City anti-obesity ad.

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

APRIL 24, 2012

Communicate with companies. Also according to Greenberg, companies that trust their customers: Listen to customer needs and feedback. Also according to Greenberg, companies that trust their customers: Listen to customer needs and feedback. Place customers ahead of products. Get what they want. Are social, mobile, local.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. If the parent company ever misused its popular property it would violate reader trust, and that’s the most important asset CMO.com has. Cisco Connected Futures. Knowledge@Wharton.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. The company enjoyed 15 years of continuous growth.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

DECEMBER 18, 2012

Customers had no easy way to share their frustrations, so there was little concern that a product or service deficiency would become a problem. The trouble is that the payoff of good customer satisfaction is a lot harder to measure than the benefit of a dime saved in production. Goodbye to all that, and good riddance.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

OCTOBER 19, 2011

Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Maybe the problem was that the company is in the heating/ventilation/air conditioning business. Buy ads against pages of competitors or similar products. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 27, 2011

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? Entrepreneurs excite us when they share their vision, yet successful companies bury enthusiasm under layers of approvals and official spokespeople. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JANUARY 16, 2012

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Initiative and service communities are built by the organization for users and usually concern topics that the company wants to communicate to employees.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

SEPTEMBER 8, 2010

As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. There are implications for the workforce as well.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 22, 2012

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. We’re still very early stage with that channel.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

MARCH 13, 2012

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. There is demand for the expertise that western companies can bring. researcher. Misperception: Emerging markets have large and low-cost labor forces.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Most use at least three major social media channels, compared to less than two for the average company. Monitor Social Conversations. Manage Social Content. Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Dozens of competitors took on Lotus with cheaper alternatives or modestly differentiated products.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 25, 2012

Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Each answer to the quiz is shareable, as is the final score.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.”

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 20, 2013

Products advertised on TV are by definition mediocre.” That’s why TripAdvisor is worth more than American Airlines, which is basically a bus company.” . “More people are listening to music today than ever before but the recording industry is toast. TV was invented to sell ads to masses.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 4, 2011

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? Ferrucci : The way you make the system more productive is to make people healthier. We have to find things to manufacture that the Chinese can’t.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JUNE 26, 2014

That’s a pretty grim assessment, given that US companies spent $5.1 When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role. Gallup asked 18,000 consumers about the influence of social media on their buying decisions.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 29, 2013

Comment: Sort of a restatement of the results above, but it’s further evidence that companies in emerging markets are more adept at internalizing information from many sources. If they continue to build better products at lower cost than we do, we should pay attention to that.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It’s incumbent on all companies these days to track comments from customers that might indicate an opportunity or a problem. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

APRIL 24, 2012

Product and service innovation. Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions. The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. In his opinion, everyone in a company should learn to use the tools. Nearly every company I’ve encountered that is succeeding in social media has a center of excellence.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 20, 2013

How good is a competitor’s product? Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Anything that ticks off the prospect can sabotage the sales, so salespeople are trained never to express strong opinions, especially negative ones.

Social Media 50

Social Media Training Media Opinions 50