KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This is where highly targeted negative keyword lists come into play. Employment”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

SEPTEMBER 21, 2017

B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. research showed that B2B marketers were more interested in acquisition than retention, and it was costing their companies in the long run.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Followers: 7k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MARCH 26, 2019

The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months. Econsultancy and Adobe published the “Digital Intelligence Briefing: 2018 Digital Trends” report to determine how AI is being used by marketers around the world.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

MARCH 5, 2015

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Why Should B2B Marketers Care About Product Advertising in Social Networks? Facebook Dynamic Product Ads.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. What findings surprised you the most from the report?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JUNE 1, 2017

Product teams have been finding customer feedback helpful as they refine their concepts. To provide an enhanced customer experience, research indicates that more marketers are turning to UX testing.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Followers: 275K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Work Management 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. It also pushes other advertisers and organic results further down the page, and gives searchers an opportunity to see other related products or services that may be complementary or supplementary to their search query. Sitelink Requirements.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Productivity & Management: Basecamp , Dropbox , Google Docs , Microsoft Excel, (and exploring Confluence ).

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

FEBRUARY 18, 2014

To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. While carousels may look appealing, they don’t offer any additional product information to prospective buyers. Additional product features/benefits.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent. This is compared to 47% of customers who said the same.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 20, 2022

For example, a user starting a demo video is important to a cybersecurity company but not so relevant to an eCommerce company that would rather track when a user adds something to their cart. One exception that Brie called out was eCommerce sites that have UA Products running in their analytics. Products are now Items in GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. Show your product in action. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 10, 2021

This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). For example, the company’s business listings. These features are typically most important for companies with brick-and-mortar store locations.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 29, 2021

The American Marketing Association conducted its “Future of Marketing Study,” and the research indicated that overall, 71% of customers are less likely to buy products from a business that sells their data without consent. About 47% of customers believe that consent should be required before sharing their personal data with other companies.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Comprehensive Company Information. What does this mean for B2B marketers? Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 12, 2020

By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. It’s exceptionally powerful to remind and urge your audience that not only do you hold the product category they are looking for, but you also list a series of very specific brands and products for them to compare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . As more and more video is being created on mobile devices, live video is a good option for B2B companies to create mobile video content.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MAY 14, 2020

The majority of respondents (67%) cited content that provides product specifications and functionality as the most useful type. This was followed by product comparisons (65%) and product success stories (60%). This suggests that customers are still heavily engaging with the content produced by B2B marketers.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

JANUARY 21, 2020

In Search Engine Journal’s post around important 2020 social media trends, I explained that B2B companies can expand their influencer network by looking into speakers from industry events or encouraging your company or clients’ employees to become brand ambassadors. Here are some video ideas B2B companies can take advantage of: .

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 25, 2019

Company news announcements. New product tutorials or walkthroughs. Not only is it providing a useful service, but it’s also setting up your company up as a thought leader in the industry. If you are a SaaS or product-based company, consider building an exclusive gated online community or an exclusive Facebook group.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JUNE 7, 2018

If you aren’t sure who could be a good contributor, consider asking managers if they have someone in mind or send out a company email, or message on the internal network asking if anyone would be interested. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 21, 2021

However, 39% claimed that their team increased in size, suggesting that some companies are expanding in this area. Over the last 12 months, the majority of respondents (49%) said that their content marketing team stayed the same size.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. This is one thing that the B2C industry does really well.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). by many companies is claiming their local review pages. Some of the below cater to software company reviews.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Company Size & Location. Target Existing Users.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. The same could be said for how users use your products if you have a SaaS product or something digital you can track.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. Google Optimize is the perfect alternative for companies new to A/B testing that want to see if it’s right for their paid landing pages. The page itself needs to be perfect to acquire new customers. Find What Elements Work Best.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

MAY 7, 2018

About 77 percent believe they should receive information on how to get the most of their product, and 73 percent expect instruction on different ways to use their product. Since companies that are growing revenue are nearly 1.5 Approximately 58 percent would appreciate tools to help them make better choices.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

DECEMBER 6, 2017

As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? How often do you review brand-based keyword search performance?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 New product introduction spending will rise 7.7 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163