Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors. Second-Party: Acquired from a trusted partner.
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