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Most Employees Have No Idea if Their Company Has a Social Media Policy


A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. It does not produce anything. It does not communicate, and it has no activities. That’s obvious, right? A [.]. Social media marketing

The Cross-Channel Customer Experience Must and How to Achieve It


Conversion is the direct result of a thorough excellence in everything we do as a company, taking the needs, behavior and experience of people as a starting point. However, ultimately, it’s mostly a matter of common sense and a pure client-or people-oriented culture within the company. Where are companies in this far-reaching exercise? Are some companies there yet?

Five Cultural Reasons Marketers Fail to Keep Up with Consumers


People discuss their experiences as they get in touch with a business, product and service. However, most companies do not involve the customer at all. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?


And engagement is what makes people productive, passionate and collaborative. The customer doesn’t care who leads The lead over digital and IT in practice is a debate without a one-size-fits-all answer as each company is different and the CEO, CIO, CMO, and CxO have a name and a face. In the social era we have started calling this the audiences of audiences of audiences, etc. in mind.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

How to Earn Trust When Distrust Rules


Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially since communication essentially often was company-oriented and more a monologue than a dialogue. Your product can be DOA. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well.

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Word of Mouth Marketing: When a Human Phenomenon Goes Business


People have always talked about their experiences, emotions, needs and also products, services and brands. Engaging in brand- and product-related discussions. They are the carriers of people’s voices, brand and product messages and viral marketing efforts. Word of mouth marketing does not only involve products, brands and companies. Period.

Inbound Marketing versus Outbound Marketing: a Pointless Debate


Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing


Social CRM is a term that is often misused, certainly in a product and solution context. Your company is managed according to this list&#. They further write that “thousands of customer interviews have convinced them that the “company’s list” and the “customer’s list” are always significantly different – including the items on the list, the specific characteristics of the items on the list, and the priority of the items on the list”. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. An exploration. You have a list.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Where does Content Marketing Belong in the Social Business?


It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. Social media can play a role in every department of your company and in every “business function”, including the underused ones such as customer service, HR or even R&D. I say “unfortunately” because most companies are stuck in silo-thinking, have fragmented divisions and lack company-wide cooperation and overview. Do you need those?

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Content Marketing: Considerations When Defining a Content Plan


Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. In most companies the key partners of the content marketing plan are the lead nurturing scenarios and conversion marketing paths. A content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, etc. Social”, anyone? The various target groups are divided into segments.

Content Marketing: Creating and Using Appealing Customer Cases


While planning to purchase a product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references. They hope these will give the prospect a little push in the right direction to go into business [.]. Content marketing Sales buying process content marketing customer case multi-channel referral stories testimonial word-of-mouth

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The Lack of Customer-Centricity and Integration in (Mobile) Marketing


With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. billion USD on mobile this year. It sounds familiar, doesn’t it?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters


A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. In practice, we refer to a customer as someone who has bought something from our company. Look up the definition of a prospect and you’ll find different explanations.

Customer Engagement: the Role of Social Networks and Email


For the fifth consecutive time already, the report looks at the changes in customer behavior and how companies try to increase customer engagement. Despite the entire buzz around social media marketing, we should not forget that many companies are still waiting, not knowing very well what they should do with social networks and – unfortunately - only very reluctantly taking the step to an open dialogue with their clients. The fact that lots of companies do evolve towards a ‘social enterprise’ model is honorable. A summary of the most striking findings.

Content marketing: creating relevant and efficient customer cases


Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more

Most businesses don’t listen to their internal customers and don't involve them in social media


But also for communication within the company and improvement of the productivity they are essential. Interactive channels are not only used for interactions with partner, prospects and clients. Managers who wish to inform and engage their employees - their internal customers - will also have to. Click title to read more

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)


A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

18 Productivity-Boosting Bots for Marketers


In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. In the video below, Drift Product Manager Matt Bilotti explains how it works with the latter.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. They can be new to our company, to us as individuals, or even both. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. Some people like to learn by making mistakes.

What promotional products are on your desk? [survey results]


When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. Summary and takeaways for your company. 89% pen.

How Strong Company Cultures Increase Productivity, Passion and Profit

Sales Prospecting Perspectives

Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. Some people think company culture can be confused with perks in the office , creating confusion and toxicity in the workplace. Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. Does your office have a strong company culture?

Spring 2016 Product Release Highlights


Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights. Want to see a full product demo? New Service Offerings.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

28 of the Best Chrome Extensions for SEO, Productivity & More


No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. My first Product Hunt experience.

Seven Simple Ways to Differentiate Your Company and Products

Great B2B Marketing

My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand

Promotional products: making them effective branding tools for your business


Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. 60.1% 34.3%

Benefits of promotional products advertising campaigns


Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Five Videos Every Company Needs


What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. Product Overviews. This same rule hold true when it comes to your product or service. For many people, the Dollar Shave Club video is high on the list. Education.

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The Making of Vidyard’s New Website Product Tour Videos


We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

6 Branding Mistakes Undermining Your Company's Image


At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate was already well-known as a toothpaste brand, and the introduction of a ready-to-eat meal product under the same brand name and logo didn't sit well with consumers. There was just one big problem for Colgate: their brand.

How long should your online business video production be?


But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. The post How long should your online business video production be? 180 seconds?

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

How to Have a Super Productive Weekend: 12 Helpful Tips


Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 2) Don't try to do it all.

8 Powerful TED Talks on Designing a More Productive Life


For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity. Morieux thinks we’re facing a “productivity crisis.” Productivity featured-1 Daily TOFU

11 inspiring case studies of digital transformation


88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?