LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. If possible, create personas for all people involved in the buying process. Even more: the content should match the phase in the buying process, from awareness to validation. Unclear Prospect Profile(s). No Interesting Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

MARCH 8, 2010

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? Social Media monitoring? See how your prospects respond to it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 10, 2009

This blog provides a strategic perspective on the demand generation process. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. Brenda Gelston’ Marketing Momentum blog. Gary Katz, Marketing Operations at Work.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. sales & marketing processes). A thorough understanding of sales & marketing processes is required. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Unfortunately, in most organizations this process isn’t very well organized.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Kristin Hambelton, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

FEBRUARY 20, 2012

Even if it’s a manual process, NOT sending email means you’re missing out on revenue. Conversion rates will increase with even the most basic nurturing process. Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. If not, start doing so today. Conclusion.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. Especially if your company gets a lot of leads via organic search, it would be useful to have an ROI report for your keywords.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100