Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

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Pricing Price Tactics Customer Satisfaction 72

SendX

FEBRUARY 23, 2020

Drip’s pricing is based on the number of contacts in your list and you get all features in all subscription plans. 0-2000 - $49/month 2000- 5000 - $122/month 5000-10,000 - $184/month For more than 160K contacts in your list, they would want to talk to you and give you custom pricing. Please note that this is the updated pricing.

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Pricing Price Marketing Automation Services Work Management 195

SalesIntel

JUNE 9, 2023

However, there are concerns regarding Cognism pricing versus competitors that might make you think twice before investing in the platform. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features? We don’t usually make general coverage claims.” The Issue: 62.5%

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Pricing Price Planning Marketing Automation Services 52

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. and speech-to-text capabilities,” the company said in a blog post. Even at these prices a lot of users can quickly add up to a substantial cost. Already in use.

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API Pricing Price Marketing AI 105

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Four Ways to Establish Value in the Face of Price Objections. Keep reading.

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Pricing Price Case Study Case Studies 239

SalesIntel

JUNE 15, 2023

Source: G2 This is where SalesIntel is leading the change by introducing an unlimited data pricing model designed to enable the entire GTM team to reach maximum revenue potential and maximize ROI across the whole pipeline. To empower revenue teams of all sizes, we must remove the pricing barrier. Failure and inefficiency are imminent.

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Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

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Pricing Price Elasticity Allocation 59

TrustRadius Marketing

JANUARY 24, 2023

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

ClickZ

JUNE 25, 2020

We’ll briefly delve into their specific functionality before looking at the different pricing options and plans that are available. Price: MarketMuse starts at $1,500 a month, so it’s certainly not for the faint-hearted. Price: Seamless.ai Price: Curate keeps its pricing information tightly under wraps.

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Marketing AI Pricing Price Budget Programs 137

Heinz Marketing

APRIL 9, 2022

Through the transition from in-person to remote work, there’s been an interesting mix of companies deciding to choose one avenue over another, however the majority are settling on some type of hybrid model. How To Win A Price War. The only real winning strategy in a price war is to transform it into a value war instead.

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Pricing Price B2B Content 99

SalesIntel

JUNE 21, 2023

Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. Pricing—FAQ 1. How does SalesIntel’s unlimited pricing work? SalesIntel pricing includes a platform fee, which gives you access to unlimited data. Request Pricing B2B Data—FAQ 6. How exactly does your pricing work?

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Pricing Price Planning Work Management 98

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

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Design Paid Search Agency Companies B2B 269

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. People are quick to debate pricing models and numbers. The leading B2B organizations do not leave pricing up to chance. They treat pricing as an art and science. WHO IS IN CHARGE OF PRICING? Alignment of the differentiated value proposition to the pricing approach is critical.

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Pricing Price Work Management Marketing Management 50

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

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Pricing Price Cost Elasticity 52

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company.

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Pricing Price Bundling API 97

Sana Commerce

SEPTEMBER 12, 2023

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What is GMV pricing?

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Budget Programs Pricing Price Software 52

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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Pricing Price Examples Practices 86

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech!

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Pricing Price eCommerce Studies 83

Hubspot

MAY 16, 2022

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Tips for Fair Inflation-Driven Pricing. Comprehensively reevaluate your pricing strategy.

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Pricing Price Press Distribution 71

Mereo

MAY 11, 2023

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

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Pricing Price Enterprise Management Marketing Management 41

TrustRadius Marketing

JULY 27, 2022

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. The best use case for this subscription is developer teams, especially ones making a whole tech stack for the company or for customers. The Pay-as-you-go option is priced per active user a month.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

TrustRadius Marketing

MAY 2, 2022

One solution local and remote companies will use is a voice over internet protocol ( VoIP ) business phone system. If you’re a startup or small business you should also see our free VoIP pricing article. Talkdesk Pricing Model. You should go into the consultation thinking of their price plans as estimates, just in case.

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Pricing Price Enterprise Management Work Management 52

accelerate agency

MARCH 13, 2022

But what if your SaaS pricing pages let you down? Your pricing pages are a pivotal point in converting leads and have a huge impact on your conversion rates. You’re going to learn eight UX/UI strategies to turn okay-ish SaaS pricing pages into lean, mean, lead converting machines. . Include prices. Include prices.

Pricing 98

Pricing Price Conversion Marketing & Strategy 98

TrustRadius Marketing

JANUARY 24, 2023

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Hubspot

NOVEMBER 1, 2021

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. The model is relevant to all different types and sizes of businesses, from electronics retailers to car manufacturers to software companies. Optional Product Pricing vs. Captive Product Pricing. Image Source.

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Pricing Price Product Fulfillment 63

Zoominfo

MARCH 10, 2021

Each model considers price and complexity—more complex services have a higher price than less complex services. This is also known as the higher-volume, lower-price method. Below are three common SaaS sales models that you can choose from to help you plan your strategy. Customer Self-Service. Enterprise Sales.

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Paid Search Agency Companies Startups Pricing 162

SalesIntel

MAY 5, 2023

This well-known platform is used by companies of all sizes to equip sales teams with lead-generation tools , a vast pool of business contacts, and analytics to support successful outreach campaigns. But, their pricing model can be a little confusing to understand. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

TrustRadius Marketing

APRIL 29, 2022

This is why so many companies have opted to use the many digital experience cloud services available. When it comes to DXP, transparent pricing can be harder to find than a tack in a shag carpet. You will find that most require you to fill out information about your company and then do a consultation with a demo. What is a DXP?

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Digital Experience Platform Pricing Price CMS Development 52

Rev

APRIL 8, 2019

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Even a simple change to your existing pricing strategy can make or break your next sale, because there is a large psychological side to pricing.

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Pricing Price B2B Sales Marketing & Strategy 122

ConvertKit

MARCH 24, 2021

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Image via Petition.

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Newsletter Pricing Price Churn Rate 141

Matchcraft

DECEMBER 8, 2022

When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the ways that businesses set prices for their products or services. So how do you choose the best strategy to win the deal?

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Paid Search Agency Advertising Agencies PPC Pricing 52

Mereo

MAY 25, 2023

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors. The issue becomes how your pricing model affects your sales team compensation plan.

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Pricing Price Bundling Marketing Management 36

SalesIntel

JUNE 22, 2023

With numerous platforms available, it’s important to understand the pricing models and features B2B data providers offer. In this blog post, we will delve into Seamless AI’s pricing challenges and explore why SalesIntel emerges as a superior alternative. Pricing Structure? What is the Seamless.AI

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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Pricing Price Conversion Webinar Metrics 52

Customer Experience Matrix

APRIL 1, 2020

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses.

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Paid Search Agency Companies Advertising Agencies Business 240