WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper that presents a product selection guide also can set the purchasing agenda in a prospect's mind. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Janice King is an award-winning freelance technical copywriter for global technology companies. Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JANUARY 19, 2010

When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In October 2009, the U.S.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

JULY 21, 2009

The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies. A job board and directory of verified customer reference vendors provide ways for reference professionals to find new products, services, and opportunities.

Resources 120

Resources Case Study Case Studies Conference 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

JULY 20, 2010

This factor is especially important for tech marketing, where a technical copywriter can elicit better input from subject experts, then present complex information and concepts with greater clarity and impact. Service professionalism. Adaptability.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

FEBRUARY 2, 2010

Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. You can showcase your company's technical experts by naming them as authors of the e-book or featuring them in audio or video clips. Deli.cio.us) and microblogging sites (e.g., Facebook, Twitter).

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

MARCH 14, 2018

Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?". Appeal to a higher power: Ask the person's manager or a company executive to move the project back to your control. As the author H.G. Strategy #3: Has something changed?

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?". Appeal to a higher power: Ask the person's manager or a company executive to move the project back to your control. As the author H.G. Strategy #3: Has something changed?

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. Instead of complete sentences and full paragraphs, some types of information can be presented more clearly and concisely in bullet lists, tables, infographics, and links to other content. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. Instead of complete sentences and full paragraphs, some types of information can be presented more clearly and concisely in bullet lists, tables, infographics, and links to other content. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

OCTOBER 28, 2008

" Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Appeal to a higher power: The person's manager or a company executive. " Strategy #3: Has something changed? About Janice King. Twitter Updates.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120