LeadSloth
SEPTEMBER 24, 2009
Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. “Where do I start?” Make Sure You Have Enough Leads. Set Your Goals.
LeadSloth
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. I’m co-presenting the email nurturing session this Wednesday. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).
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LeadSloth
NOVEMBER 16, 2009
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In my presentation I tried to shed some light on the strong points of either system. So your company will need both. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Strong Features of CRM.
LeadSloth
AUGUST 31, 2010
It also includes the ‘from’ address, the subject and the offer that you’re presenting. What is your take: are B2B email copywriters a seriously scarce resource, or is it a coincidence that I know several companies that have trouble finding someone like that? The email text itself is not the only thing that matters.
LeadSloth
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). When I made my presentation I put them in 4 categories, and I’d love to have your feedback on them: Basic Metrics. This should be fairly simple to capture, but not every company is doing this yet.
LeadSloth
SEPTEMBER 30, 2010
The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Just like Pardot, these companies have hundreds of customers, so they are the top of the crop when looking at user adoption of marketing automation systems. Over 100 Pardot customers from all over North America attended this event.
LeadSloth
FEBRUARY 15, 2010
Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. They have high-quality presentations on both lead generation and lead management. I’m speaking at the B2B Marketing University. MarketingSherpa B2B Marketing Summit.
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