DAGMAR Marketing

DECEMBER 28, 2023

For many companies, it already has. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Content Marketing Institute

NOVEMBER 7, 2023

Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great. Don’t fall for the bad advice that scripts are for amateurs.

Video Marketing 95

Video Marketing Companies 95

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Consulting 197

Consulting Social Media Conversion Media 197

Marketing Insider Group

MARCH 10, 2021

Google presents these images in any organic position. Related questions present an opportunity to find featured snippet keyword opportunities you can then use in your content. The post Google’s SERP Features: Get Your Company Listed appeared first on Marketing Insider Group. Image Pack.

SERP 274

SERP Paid Search Agency Features Companies 274

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Marketing Insider Group

JUNE 20, 2016

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

Storytelling 138

Storytelling Design Paid Search Agency Content 138

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Litmus

OCTOBER 5, 2022

Before I joined Canyon Bicycles, I worked with other companies on creating their welcome journeys. The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. What inspired your session, “How to Get the Most Out of the Welcome Journey”? I created a huge, robust welcome journey and it was very successful.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

ATAK Interactive

JUNE 6, 2023

In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.

Paid Search Agency 78

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 78

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The post What Is a Presentation?

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Zoominfo

MARCH 4, 2021

At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. But just because companies are making it a higher priority doesn’t necessarily mean they are doing so in the most effective and holistic way. If you’re thinking of starting an employee resource group at your company, give this a read.

Companies 245

Companies Demographics Positioning Communities 245

Liveintent

OCTOBER 21, 2020

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Webbiquity

DECEMBER 13, 2018

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Build an online presence.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. And I’d be thrilled to come present to your team on the power of empathy!

Storytelling 288

Storytelling CMO Paid Search Agency Companies 288

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Our Services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., “Why is that?” He’s 100% right.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

Seismic

SEPTEMBER 22, 2021

While some may be industry-specific, most apply to any company or industry (including financial services, software, manufacturing, and healthcare, just to name a few). Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Directive Agency

FEBRUARY 17, 2023

We recently wrapped up our first company retreat of the year this past January! How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world. Here’s a recap of our latest company retreat to get an idea of how to structure it for your team, too.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

Benchmark Email

JANUARY 9, 2024

While it offers a powerful platform for engagement and communication, it also presents a potential minefield for crises and reputation management. This guide outlines effective strategies for… The post Crisis Management on Social Media: A Guide for Finance Companies appeared first on Benchmark Email.

Social Media 52

Social Media Media Companies Advertising Benchmark 52

Conversica

APRIL 28, 2021

But many companies and customers alike enjoy two-way conversations with a more sophisticated AI solution. The post Blog: Human-Like Conversational AI: Past, Present, and Future first appeared on Accelerating Revenue with Intelligent Virtual Assistants. They recognize certain terms and match phrases to a pre-programmed response.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Confessions of a B2B Marketer

FEBRUARY 1, 2023

Follow Lukas on LinkedIn Listen to Pathmonk Presents Podcast Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Ad Building 52

Ad Building Paid Search Agency Outreach Linkedin 52

Martech

NOVEMBER 18, 2021

Following the jump, the company had a market value of over $8 billion. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. My cofounders and I shared a dual conviction about the opportunities presented by mobile. The post Braze makes strong debut as public company appeared first on MarTech.

Paid Search Agency 102

Paid Search Agency Companies Case Study Case Studies 102

The Effective Marketer

MAY 26, 2011

You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Let me explain.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

Zoominfo

FEBRUARY 10, 2022

Companies were forced to rethink their immediate strategy for returning to onsite work. Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

FunnelEnvy

AUGUST 7, 2023

If you’re a software company or similar startup looking to nail your pricing page, this post will provide some general strategies you can apply to your funnel, no matter what kind of service or product you offer. Presentation is Key The way you present different pricing options greatly influences how site visitors perceive your pricing.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Stevens & Tate

JULY 7, 2023

So, the first thing when choosing a package design company is to find one that can bring the best design. Your designs should relate to your products in terms of graphical presentations, color, typography, shape, and format. Quality of Design Design quality plays a crucial role when choosing a package design company.

Design 59

Design Paid Search Agency Companies Work Management 59

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Zoominfo

JUNE 19, 2022

How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? How many of these companies work to implement real change for the LGBTQ+ community? You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Lead Liaison

AUGUST 17, 2022

A number of interesting gamification companies have emerged in the marketplace, providing event activations and gamification solutions. Rather than a game or rewards platform, Spinify focuses on awarding points, badges and levels as a way of encouraging competition around company goals.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Companies no longer want to buy a one-off list of names and phone numbers. Let’s get into it!

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? How To Stand In Front Of A Room Full Of People And Tell A Stellar Story by Fast Company. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100