Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Build your social currency with a robust PR strategy. But PR can speed up this process. If you are a SaaS company, G2 is a great choice. Here’s what works in 2021. To Conclude.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Companies recognize this, and most of them will also be on social media. Blurred Lines. An Awesome Opportunity. 79% of the U.S.

Social Media 242

Social Media Media PR Profiling 242

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 7, 2020

These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Webbiquity

JUNE 27, 2017

In a post titled What Your First 100 Hires Will Look Like , Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. ERP or business intelligence platforms).

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

JULY 21, 2020

If you already have a Facebook or Google Business page, Jimdo will pull your company information and images to create a beautiful, professional website for you in less than five minutes. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. And it’s still the place to go for breaking news. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. The ever-increasing competition in B2B content marketing is another factor.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

MARCH 5, 2019

The company was founded by B2B software veterans Loring Kaveney and Eric Lopez to help the developers of complex product turn their customers into their “most competitive advantage and best feature,” by strengthening relationships and fostering innovation. The Company. The Product. Year founded: 2015. The Lessons.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Webbiquity

JANUARY 29, 2019

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company. The Company. Year founded: 2017. The Lessons.

Enterprise Management 210

Enterprise Management Work Management Advertising Agencies Paid Search Agency 210

Webbiquity

MARCH 7, 2023

I don’t normally insert myself into blog posts here, but if I may do so in this case just as an example: I provide digital marketing services (category) to small-to-midsized B2B tech and professional services (ideal client profile) companies.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

MARCH 4, 2013

In response to that interest, we announced in January plans to commercialize the internal WPO dashboard in use at Minneapolis b2b marketing/PR agency KC Associates.

Paid Search Agency 100

Paid Search Agency PR Advertising Agencies Advertising Benchmark 100

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. This free advice can be a great way of building trust in your company and can help generate new business. If your customer stories are newsworthy, hire a PR company to arrange coverage such as newspaper and radio interviews, which are a great way of getting your name out.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics.

Domain 100

Domain Trade Show PR Press 100

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. The people on this list use Twitter in a variety of ways, which is totally fine.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

JANUARY 7, 2013

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

APRIL 20, 2017

However, what many in the marketing world have found is that by contributing guest posts to highly relevant and authoritative sites, companies have gained a significant boost in SEO rankings. SEO will become more integrated with PR. Any content that is published needs to be treated as a valuable asset.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

Webbiquity

JUNE 9, 2015

Create a digital PR strategy. All companies should have a digital PR strategy in place to improve their online exposure. This allows your business to earn more web mentions while bringing top stories about your company to light. This is the equivalent of not having a digital PR strategy for your business.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. And coverage from independent bloggers enhances a company’s reputation and credibility. What to do about this if you’re in PR, or a client seeking coverage in industry blogs? Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2010

Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=3 (a bit edgy). Blogbunch blog+rss. Blogburst. “by

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. And 93% of business buyers believe all companies should have a social media presence. Social media is the new PR. It’s more of a place to interact with peers than to engage prospects.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JULY 2, 2012

A fourth factor is the level of PR or media relations activity undertaken by the company. An ongoing, active PR program has a number of impacts: it creates links which are valuable for non-brand organic search, and it drives referral traffic from blogs and news sites. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100