Biznology

MAY 30, 2017

Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Edelman company.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 20, 2012

Well, earlier this week at Marketing Pilgrim , I wrote about an incident involving an employee of the PR firm Hill + Knowlton, where he essentially verbally abused a journalist on his Twitter account (that journalist was also a Hill + Knowlton client). His target called him out and asked if he liked his job with the esteemed PR firm.

Paid Search Agency 80

Paid Search Agency Companies PR Ideal Customer Profiles 80

Biznology

JUNE 16, 2020

What many, if not most, statements from companies have missed are the following: A recognition, and hopefully apology, of the mistakes, negative actions, and inaction they took in the past regarding anti-black discrimination. — Death Star PR (@DeathStarPR) June 12, 2020. Commit to listening to people and acting on their concerns.

Act-On 190

Act-On PR Communities Education 190

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values. What can a business leader do to avoid a similar fate?

Social Media 118

Social Media Media Personalization Business 118

Biznology

JUNE 13, 2017

There’s no such thing as a client, a company, or a product of service not having a story and there’s no such thing as any product or service being able to survive in a vacuum. A good PR artist needs to spend the time learning to actually draw the hands, if you will. Don’t (or Do) Compare My PR Campaign to Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

FEBRUARY 13, 2018

” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. there was Abraham Harrison , my first digital PR agency. One almost never thrives without the other. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. I’ll be honest, one of my best friends started out as my client.

Work Management 133

Work Management Advertising Agencies PR Marketing Management 133

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important. Summary and Takeaways for Your Company. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MAY 4, 2018

‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers. A word here on content development. They need information.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Biznology

MAY 11, 2020

The danger in making profit your primary driver, even for publicly-traded companies with a fiduciary responsibility to maximize profit is that it breeds resentment. You can look at any number of major brands currently experiencing painful PR moments and see that they were raking in the cash even back when they were darlings of the public.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

JUNE 9, 2017

Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. Tip: Be proactive if you know a wave of negative PR is on the way. Tip: Start by having your employees write content for your company blog and promoting their own content.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

SEPTEMBER 6, 2019

In addition to the PR storm following that announcement and the cataclysmic impact on the individuals who have experienced identity theft as a result of it, it also had a financial impact on Yahoo! Marriott, Equifax, Target), more and more companies are paying attention to security in their innovation management systems.

Work Management 132

Work Management PR Acquisitions Act-On 132

Biznology

JANUARY 20, 2020

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field. Don’t put your own money on the line. Create a scalable business model.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

APRIL 3, 2018

Well, you first need to build out any sites you already have, including all your companies, foundations and boards. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it. Whichever way you go, please start.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. But the company also did a lot of things right. This of the worst possible PR nightmare scenario you could experience. P&G was ultimately vindicated by the Consumer Product Safety Commission (CPSC) , but the attack made headlines across the U.S. Prepare a response strategy.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

JUNE 11, 2015

Public Relations (PR). Idaho Central Credit Union (ICCU) serves as a great example of a company that has invested in content marketing and is doing it right. PR strategies are excellent for increasing brand exposure, spreading brand awareness, and cultivating a positive reputation for your business. Pay-per-click (PPC).

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Biznology

APRIL 22, 2016

You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It’s about as easy as your PR person calling up the New York Times and getting them to print your story. But I get dozens of PR pitches a day. ” It does seem tempting.

Blogger 80

Blogger PR Paid Search Agency Communities 80

Biznology

JUNE 12, 2018

If you add Online Reputation Management (ORM) services as a line item to your crisis management budget well before setting off any of the inevitable landmines that befall companies and their C-Suites: you will be prepared for will a social media crisis before disaster strikes. Marketers are wizards and PR is magic.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

NOVEMBER 25, 2019

And this sort of timely and engaged response to users and customers can really affect the brand perception of both your app and your company: “Our observations show that a significant number of users who received a prominent and informative answer to their negative review tend to change it to a positive one within day or two.”.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JULY 12, 2016

PR gets people and understands the value of keeping love alive. Well, while it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the inbox and the secret sauce of any successful blogger PR campaign is kindness. And it’s rarely easy.

Advertorials 0

Advertorials Blogger Paid Search Agency Outreach 0

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. At Isentia, we focus on Asian and Pacific media and our tools include intelligence for A-PAC companies in both offline and online channels.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. And, it happens.

Social Media 80

Social Media Media PR Work Management 80

Biznology

SEPTEMBER 11, 2013

The tipping point – the moment at a which a start-up moves from being an interesting company on the periphery of your radar to a notable one that is prime for covering is hard to pinpoint. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. “It’s not an exact science.

Media 80

Media PR Public Relations Press 80

Biznology

JULY 15, 2015

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. As an enterprise level company, your brand is one of your best assets. Integration. Scalability. Brand Assimilation.

Ad Building 80

Ad Building Brand Identity Branding Enterprise Management 80

Biznology

DECEMBER 14, 2018

The mission of the Smart Cities Council, which involves a network of leading companies, states their vision of “a world of digital technology and intelligent design…to create smart, sustainable cities with high-quality living and high-quality jobs.” And it is not a public relations task. This is the work of branding professionals.

Trends 91

Trends Brand Identity Branding Copywriting 91

Biznology

AUGUST 25, 2011

What some marketing companies don’t seem to understand is that they can’t be good at everything. As Internet marketing takes off and traditional offline marketing like print and PR suffers, generalist marketing companies think that they too, can throw their hat into the SEO ring.

SEO 80

SEO PR Paid Search Agency Internet Marketing 80

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. Furthermore, more than half (52%) don’t think that the marketing team makes it easy for them to advocate for the company on social media.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

AUGUST 22, 2016

Many different business functions communicate with prospects and customers: sales, pr, customer support, and, of course, marketing, are only a few. The work and the job titles emerge. Because communication with prospects and customers, when designed strategically, can lead to opportunity.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. It allows people to connect to people and not just brands or companies. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. The same thing goes for public relations and marketing. Lessons in persistence.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Both companies are unicorns. If they don’t they may switch to gig-economy companies that provide them. AI is poised to drive South America’s growth, per Accenture. “It

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. Then I saw that a company called Next Thing Co. To me, Linus Torvalds is a saint and when I visited Helsinki in 1996 it was a pilgrimage.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

JUNE 3, 2015

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

Facebook 80

Facebook PR Comparison Display 80