WebMarketCentral
OCTOBER 27, 2008
In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"
WebMarketCentral
OCTOBER 7, 2009
Another interesting AdWords-related post worth checking out from the team at Search Engine Watch is Get More Attention with Legal PPC Ad Symbols. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.
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WebMarketCentral
NOVEMBER 10, 2009
Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.
WebMarketCentral
AUGUST 14, 2008
Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. PPC Automation: Robots vs Humans by StraightUpSearch This post makes the case for using a real live PPC manager instead of PPC automation software.
WebMarketCentral
SEPTEMBER 15, 2008
Who's really clicking on your PPC ads? Why do PPC costs keep rising? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources.
WebMarketCentral
APRIL 3, 2008
You Can't Win if You Don't Play More than half of respondents reported that their company either doesn't use PPC advertising at all or spends less than than $500 per month on paid search advertising. How can that many companies not understand the cost-effectiveness and inherent measurabilty of SEM? Search marketing is strategic.
WebMarketCentral
JUNE 18, 2008
Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.
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