Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. YouTube has more than 2.5 Video uploads have increased by 263.4% Benefits of Video Marketing 6. Video Marketing Channels 15.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. Want to make a positive impact with your content marketing strategy? The creator economy has really changed everything.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Martech

MAY 6, 2022

It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. In 2021, American brewing company Anheuser-Busch came together with Academy Award-winning director David Fincher and musician Atticus Ross to create the excellent “Let’s Grab A Beer” campaign.

Social Media 110

Social Media Paid Search Agency Social Marketing Effectiveness 110

Marketing Insider Group

MAY 16, 2023

So, before you click “publish” on the latest version of your marketing manifesto, make sure it addresses your audience’s: Questions Interests Pain points Creating relevant content mass positions you as a credible source and thought leader , and properly educates both your audience and large language models. Be Everywhere Always Haha!

SEO 251

SEO Lead Ranking Content Thought Leadership 251

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. It gives you the opportunity to showcase your products, services, and company values to a wider audience. YouTube boasts an impressive 2.527 billion users, making it a prime platform for advertising.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

accelerate agency

AUGUST 15, 2021

What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? A B2B SEO company, like Accelerate Agency, uses experience and the latest tech to leverage SEO and attract valuable leads and build relationships. Look for SEO agencies that have case studies that fit with your company’s needs.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. Share them to foster trust.

Social Networks 186

Social Networks Business Work Management Social Media 186

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Almost every marketer has been in the position of doing the role of multiple people. For seven years, Sarah Noel Block , CEO of Tiny Marketing , was a marketing team of one for five companies simultaneously. Episode Summary.

Bandwidth 131

Bandwidth Budget Programs Paid Search Agency Advertising Agencies 131

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. Company culture or behind-the-scenes videos. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

B2BMarketing.net

APRIL 18, 2024

Podcasts offer an opportunity to strategically position your brand and influence potential leads. Of course, on the flip side, YouTube Music is getting into audio podcasts and what that just says to me is that audio is here to stay. Dots says it’s important to be strategic when it comes to guest selection and content topic alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. This is TikTok’s first CRM lead generation collaboration.

Lead Gen 115

Lead Gen Hubspot CRM Peer-to-peer 115

Buffer

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Let’s take a look at how both companies communicate their latest utopian vision.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. Analyzing actual search behavior across platforms like Google, YouTube, Quora, Reddit and social media. Gauging keyword popularity and competition with tools like MOZ and SEMrush.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent. Videos on Twitter that showcase positive human interactions or desire for a product increase overall response by 40%.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. The amazing thing about industrial companies is that they are usually building or creating things that can be represented really well in a visual way.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Take any C-suite leader of a SaaS company, for instance. This leader’s transparency about handling issues like data security further cements her company’s credibility and shows they value customers.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Ultimately, each B2B company will have different processes in place, and you can experiment with different approaches to find the optimal strategy for your company.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

FEBRUARY 18, 2020

Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contribution to the company: "Drop the The.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. The second was Minecraft 9% of U.S

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

OCTOBER 22, 2020

And, that variety in company names makes sense. While the successful companies listed above have made their names noteworthy and easy to recognize, their company titles only hint at what their brands offer. 7 Australian Companies With Great Taglines. More than Money" - National Australian Bank (NAB). Design anything.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

sagefrog

FEBRUARY 7, 2024

of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. By automating routine tasks, brands are positioning themselves to be more agile and responsive. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

JULY 15, 2022

They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment.

Planning 118

Planning Content Marketing & Strategy Youtube 118