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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

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However, there are a lot of things good insourced operations and lead generation companies do well. Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? Many of the company names had no contact associated with the record.

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Chairs are Dead—and Other B2B Marketing Hogwash

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I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation. That one I am starting to believe.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. This blog from Sales Performance International answers the question: “is relationship selling a bad thing?

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How Not to Buy Leads

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An employee of a targeted company needed only to download some content to be qualified as a lead. As long as they worked for XYZ Company and downloaded the content they were a lead. His definition of a lead was the loosest that I have ever heard. It did not matter if they were ready to buy – or even qualified to buy.

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What's it take to generate leads that fuel your forecast?

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Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. A hand raiser isn’t a real lead (that is, sales qualified) until they’ve had engagement with a representative of your company to find out the answers to the questions above.

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We're entering the era of accountability in sales and marketing

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At PointClear, we facilitate accountability that translates into results. The goal is not to just close deals, but to create relationships with targets, prospects and clients that last a long time--and that's the job of accountable sales reps and marketers. So how do you get from here to there? Nurture and upsell to achieve advocacy.

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Good Reads for B2B Sales - Selling at Every Level

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Still, companies such as GE and Novartis have used various techniques to improve sales outcomes, write Zoltners, Sinha and Lorimer. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Success demands tenacity.”

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