Buzz Marketing for Technology

OCTOBER 1, 2008

we saw companies create websites as outposts of their companies and immediately everyone had to have one. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. In Web 1.0 But in today's Web 2.0 world all you have now is your content. I used to hate hearing in the Web 1.0

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

OCTOBER 20, 2009

If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets. Much like the old adage "people spend more time planning the wedding than they spend planning the marriage".

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

FEBRUARY 25, 2009

Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. So try to map your tactics more to the buying cycle when you deploy them.

Social Media 100

Social Media Word of Mouth Buying Cycle Media 100

Buzz Marketing for Technology

JANUARY 14, 2009

Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. A lead nurturing super highway was born. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

Podcast Directory. Fast Company. iTunes as feedreader. Approximately 100 content feeds. Public radio. Use amazon.com save for later, regardless of where ultimately purchased. Books24x7 (through employer). BusinessWeek. Chief Learning Officer. Harvard Business Review. Business 2.0. T&D (ASTD). Newspapers.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Matts a fast worker and has already posted the podcast. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design.

Work Management 100

Work Management Skype Digg Storytelling 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

APRIL 28, 2009

Don’t think this next podcast is going to drive awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. Also try to map your tactics more to the buying cycle when you deploy them.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Dmitri on Twitter Tips the Tuna. Luke Closs on Enterprise 2.008. flick r.com. Lijit Search. solutions, Plazes. Download Flash plugin. Recent Posts. Socialtext Turns Wiki into a Killer Web Platform. innovation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JUNE 23, 2009

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. If you already have a blog, podcast series or video series you can effectively use Facebook to attract another audience to interact with those assets. Be sure to get your employees involved.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Psychology. Social Networks. « Previous post Next post » Talkback.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Most recently we won the 2008 DemandGen Top 10 for Utilizing Marketing Automation to fuel Demand for our work in automating lead nurturing We were also the first consulting company to do 3rd party user research using Facebook asking end consumers how to make their banking experience better We were the 2006 Finalist for the Driving New Demand award (..)

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 24, 2008

Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. CONTRIBUTE. PRODUCTIVITY. COMMUNICATION. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Are You a Productive Reader? I know you can read.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

“In the next five or ten years, I think there will be a lot more research that uses this technique of looking closely at what's happening inside companies,” he said. Newsroom. << << Newsroom Home. Press Releases. Press Clippings. Expertise Guide. Publications. MIT Sloan Spotlight. News Briefs. MIT Sloan Background.

Product 100

Product Peer-to-peer RSS Press 100

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Podcast Powered by podPress (v8.8) This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges. More info here.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. White Papers. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 7 effective wiki uses and the companies that benefit from them. Net Neutrality. New York Times. Nine Inch Nails. Northern Voice. office 2.0. online communities. Presentation. project management. Publishing 2.0. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . Podcast Powered by podPress (v8.8) Zoli Erdos. License. -->.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Millennialsâ?? are faring.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Buzz Marketing for Technology

JUNE 27, 2008

TL Podcasts -->. Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. Curriculum.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Information Literacy in the Workplace.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but I have several professional hats right now (as well as doctor, writer and international health consultant) and one is part owner of a web consulting technology company in Serbia. Bmj.com has its Web 2.0 As an evangelist for Web 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. podcasting. Read it aloud a few times to see how it sounds. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Podcasts |. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. src = [link]. }. White Papers |. Webcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Record a podcast describing something wonderful about where you live. We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. Services for Companies and Organizations. You can: Take a picture (or several) and upload them to Flickr or to your blog.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. And I tend to agree. But then the question quickly becomes how do you build thought leaders?

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Podcast Library. In the past year, groupware companies have started looking more critically at their products and services to see how their. Jennifer Hooper is a Lotus Notes/Domino engineer with the company. GroupServe Launches GroupDX: Company Invites Others toHelp Define a Groupware Standard. > See All. White Papers.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. I think we’ll see digital agencies as AOR’s for medium sized companies but, frankly, the AOR model has to die.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100