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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

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How to spring clean (or set up) your branded YouTube channel

Vidyard

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

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4 Social Media Misconceptions Hurting Your Company

Contently

Hey, there’s no shame in it—cultivating an engaging persona takes practice. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily. Finance brands probably don’t need a YouTube page, but hotels that can make quality travel videos will benefit from one.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

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How to Clean Up Your Branded YouTube Channel

Vidyard

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

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The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Don’t stop there.