Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

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Buyer Personas Template Psychographics Customer Surveys 164

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. 2 – Develop Goal-Directed Buyer Personas. Sometimes, culture and DNA are used interchangeably.

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Buyer Personas B2B Sales Organic Leads Profiling 176

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas? Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Tony Zambito

JANUARY 15, 2022

Two voids that require buyer insights and growth-focused buyer personas. When buyer personas were first originated in 2001, they were designed to be strategic in discovering as well as validating business growth strategies. Investing in buyer insights research and buyer persona development to execute on new growth opportunities.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

MAY 6, 2020

One approach is to initiate and understand deeply the emergence of the “Pandemic Persona.” Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. Forward thinking companies will get ahead of this evolving development. 3 Areas Of Focused Insights for Pandemic Persona.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 96

Ideal Customer Profiles Intent Signal Work Management Verticals 96

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives?

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.

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B2B Buyer Personas Work Management Case Studies 52

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

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Efficiency Paid Search Agency Companies B2B 294

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas. Yes, I agree.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Content4Demand

OCTOBER 13, 2021

That’s what makes personas so incredibly important. You need to do your research to understand who your key personas are. Sales representatives and account managers know your audiences better than anyone else in the company. The post Researching Personas? What are they concerned about? Your sales team.

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Research Barriers Trigger Marketing Demographics 108

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas. Here are the three key benefits of creating buyer personas for a B2B product launch.

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Buyer Personas Product B2B Psychographics 115

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. The B2B Persona project from Mathew Sweezey. It’s different day to day.

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Linkedin Research Studies B2B 297

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? According to the most basic definition, a buyer persona is a profile of your ideal buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Cintell

DECEMBER 20, 2019

And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being. So, you’ve developed buyer personas. Truth is, personas are not meant to include remedies for buyer problems.

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Buyer Personas Video Marketing Work Management Marketing Management 177

Tomorrow People

JANUARY 8, 2021

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Anyword

JULY 26, 2022

This is where customer personas come into play. A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. What will you be able to accomplish with thought-out customer personas?

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Heinz Marketing

AUGUST 26, 2020

So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions.

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Buyer Personas Ideal Customer Profiles B2B Work Management 136

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. Who does have the purchasing decision power at the company?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. If a company had a soul, the purchasing history is a window into it.

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Planning Paid Search Agency Marketing Plans Buyer Personas 100

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Why must SEOs pay attention to buyer personas?

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Cintell

MAY 18, 2021

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. What’s a persona? Personas are realistic characters who represent key audience segments. Personas are realistic characters who represent key audience segments. How do you research personas?

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Ideal Customer Profiles Work Management Microsite Cross-Selling 98

BOP Design

FEBRUARY 22, 2022

For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona? Not sure what a buyer persona is? If you’re a B2B marketer, you likely have more than one buyer persona.

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Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Heinz Marketing

JULY 7, 2022

B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. Understand the decision-making process of your tech personas.

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Advertising Channels CTR Click Rate Advertising Agencies 101

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process. Marketing Margie.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Content Marketing Institute

AUGUST 9, 2023

They provide a wealth of details to inform helpful personas and create more effective content marketing. A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. Continue reading →

Profiling 86

Profiling Linkedin Buyer Intent Intent 86

KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. While all of the above may sound great in theory, the truth is, there is an art to creating effective B2B buyer personas.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125