Remove relationship
article thumbnail

10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For consultants, here are 10 qualities you should strive to bring every relationship.

article thumbnail

B2B Reads: Empathetic Leadership, Reemerging Paper Catalogs, and Purposeful Work

Heinz Marketing

How Paper Catalogs Remain Relevant in a Digital Age. Zhang explores the reemerging relevancy of paper catalogs, and how this often forgotten strategy can help many different types of businesses stand out in a highly crowded digital marketing environment. .” 3 Ways Companies Make Work Purposeful.

Paper 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

article thumbnail

The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

article thumbnail

What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Do they select a reward that is personal to them, their family, etc.

article thumbnail

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.

article thumbnail

Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce Marketing Cloud

How can a mortgage company, for example, verify an applicant’s financial credentials while respecting their desire to keep some data private ? Think of VCs as shipping containers for data,” said Timothy Ruff, co-founder of Credential Master , a verifiable credential management (VCM) company. Direct, trusted relationships.

Opt-in 98