Marketing Insider Group

JANUARY 2, 2013

If you write about your company and your products, then it’s a brochure, not content marketing. Your content should reflect your values and should express your point of view, what you and your company stand for. Social media can be used to turn a B2B transaction into a P2P relationship. Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Directive Agency

JULY 15, 2019

Tim Soulo: One philosophy that I’m trying to promote right now is that whenever you want to create content for your company, for your business, that will have business value for you and not just arbitrary traffic or whatever. The person who will be creating your content should be the most qualified person in your entire company.

SEO 40

SEO Paid Content Budget Programs Tools 40

Biznology

FEBRUARY 12, 2013

Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know). Second rule is: Engage! “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Vidyard

DECEMBER 13, 2016

So how do we actually stand out, especially in our industry – martech – where companies are really good at this? Taulia did something similar with their P2P Super Heroes series. A couple of random ones on YouTube,” to be exact. Everyone in this room, every business out there today is a publisher of content.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, BombBomb’s the company you’re with. Blake Emal : Definitely.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, BombBomb’s the company you’re with. Blake Emal : Definitely.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. If you’re not familiar with Drift, and you’re a B2B company, you’re one of the last to learn about Drift. Companies don’t have all the power anymore.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Directive Agency

JUNE 18, 2019

But the goal there is I want everyone in the audience, everyone who’s listening in, to be able to take something away regardless of their niche, their company size, their budget. Joel Klettke : You know, the first thing, and it ties into what we were just talking about, so many B2B companies are so focused on design.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

But the goal there is I want everyone in the audience, everyone who’s listening in, to be able to take something away regardless of their niche, their company size, their budget. Joel Klettke : You know, the first thing, and it ties into what we were just talking about, so many B2B companies are so focused on design.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning. I need to implement them.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 In other words, brands and companies will need to maintain their name, reputation and image online.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Twitter 145

Twitter CRM Business Paid Search Agency 145