B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, Lenovo, TD Bank, FBC, Uber, and so many more.

P2P 52

P2P Brand Identity Branding Amazon 52

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years? As brands, we must remember to show the human sides of the company,” Gill says.

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

ViewPoint

JANUARY 24, 2012

Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. You're a P2P marketer. Logistics companies aren't on Twitter. Manufacturing firms don't watch YouTube! People are. But think about that argument for a moment. Do B2B marketers not sell to the "Business Consumer?"

P2P 120

P2P B2B Youtube Social Media 120

Envy

FEBRUARY 17, 2019

This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. ClauseMatch. Est. 2012, London Twitter: @ClauseMatch.

Startups 85

Startups Work Management Marketing Management P2P 85

Hubspot

JUNE 14, 2018

These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Also, the inventory is almost completely controlled by two for-profit companies: Facebook and Google. Changing Data Collection. Ownership and Security of Digital Assets. Possibility vs. Reality.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Marketing Insider Group

AUGUST 18, 2015

Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers. Brenner: Coming from SAP, a large B2B company, I spent a lot of time talking about this.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Hubspot

MAY 2, 2017

If you have a charity that works with impoverished people, put together some before-and-after Stories that show how your company is helping change lives for the better. For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Geofilters! Swiiiiiipe right or ask us how to find it ♥️

Peer-to-peer 68

Peer-to-peer P2P Social Networks Curation 68

ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing. When the reality fails to meet expectations, they move on to find it with another company. •

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” What steps has your B2B company taken to enhance customer experience?

CMO 40

CMO Work Management P2P Peer-to-peer 40

ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing. When the reality fails to meet expectations, they move on to find it with another company. •

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Content Standard

AUGUST 23, 2018

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. SoftBrands – the company I work for – is a publisher of enterprise software for the hospitality and manufacturing industries.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

Hubspot

JUNE 24, 2022

That means you can manage your loans, P2P payments, mobile wallet, and even crypto transactions all from your smartphone. The details may vary from company to company, but they all essentially work the same way. You can use it anywhere that PayPal is accepted– which gives you access to literally millions of businesses.

Lead Scoring 67

Lead Scoring Lead Ranking Buy Best Practices 67

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Hubspot

AUGUST 20, 2019

There are many options when it comes to raising money for a nonprofit — however, there are two major ways to raise money: individual fundraising or company and corporation fundraising. Companies can sign up to sponsor nonprofits through these apps. Company and Corporation Fundraising. Company and Corporation Fundraising.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. I realize not every engineering company has the deep pockets of an Emerson. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.”

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Every company does some things well and other things poorly, but they spend way too much time convincing themselves why their industry (and company) is unique.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

TrustRadius Marketing

JANUARY 24, 2023

Others will offer starting prices for plans that are geared toward smaller companies. It’s best suited for large companies and enterprises with a dedicated team of developers and complex integration needs. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It''s as if selling to people who work at companies somehow regresses our interpersonal skills. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. It''s so simple. It shouldn''t.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. The way Aon has sustained its voice around the world so successfully is an achievement other B2B companies can learn from.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. What are you looking for?

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40