Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. What about smaller manufacturing companies?

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Often these are related to the company’s applications, solutions and/or or product names. with your family. Should IT be handling this task?

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

NOVEMBER 14, 2010

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. This misalignment is destructive and disruptive to the entire organization. The disconnect is strong and distinct.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. I find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? It’s a way for organizations to further their role as a resource to their audience. BTW, this post is a working example of content curation. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Create content – It is easy to get bogged down with the design aspects of a company blog. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60