Google lets advertisers opt out of Search Partner Network amid Adalytics claims
Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Media buyers reportedly have until 1 March 2023 to opt out PMax campaigns. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e. Get MarTech!
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