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App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 Installs were up too. Mobile retail racked up $3.5

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

As a result, I believe we’ll see even more companies start to merge and create their own solutions to identity tracking and targeting. billion, and then Publicis acquired data intelligence company Epsilon for nearly double that amount. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Options for letting Web visitors opt out of cookie tracking.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Quick Takeaways.

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How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups

Optinmonster

After building and selling a few companies (including Museum Hack), he started a personal blog where he shares life hacks, business tips, and reviews. His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under. Nick Gray didn’t like it either, and that’s why he chose OptinMonster.

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