Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Those ideas can really move the needle. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Ask questions about the data that focus on company objectives.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Hubspot

FEBRUARY 18, 2020

Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contribution to the company: "Drop the The.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% For instance, if you are a betting company, using retired athletes or a sports journalist as your marketing influencers makes more sense. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here. Meet Natalie Binns. Stay in the Loop. And on Spotify.

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta. Since highs in September 2021, the company’s stock valuation has been cut nearly in half. Why we care.

Gartner 137

Gartner Paid Search Agency Opinions Internet Marketing 137

Outgrow

APRIL 24, 2020

Why You Need Marketing Software in Your Company. To help you in this mission, here are 5 reasons why you need marketing software in your company: 1. For you and your employees, this means that customers reserve their contact with your company for questions that they can’t answer by themselves. This reason is twofold.

Budget Programs 52

Budget Programs Software Paid Search Agency Companies 52

Stevens & Tate

NOVEMBER 4, 2022

They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. Generation X is not shy of technology, so utilizing channels such as YouTube, along with approaches such as email marketing , is vital if you are to get your brand’s story across in a meaningful way. Sure we do!

Generation 95

Generation Brand Identity Branding Ethics 95

Marketing Insider Group

MAY 18, 2021

Video gives your company a human face. Today we’ll explain why it’s so important for connecting with your audience online and highlight some ways to make it work for your company. The goal is to make your employees the public face of your company and encourage them to engage with your brand’s audience. People don’t trust brands.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Marketing Insider Group

MARCH 31, 2021

However, avoid awkward keyword phrases, like ‘best plumbing company Pittsburgh PA.” Contrary to popular opinion, using natural language is best. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

APRIL 6, 2021

Let’s say you’re a software company that sells subscriptions to an email marketing tool. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vidyard

MAY 18, 2015

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The company uses video to communicate messages in an interesting way to their target audience. Workfront does that, too!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. The company argued that OxyContin wasn’t addictive at all, claiming that less than one percent of users developed a “tolerance” issue when in fact it was widely known that drugs like OxyContin were highly addictive.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Instagram and YouTube still reign supreme. Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. Opinions mine. My opinions are correct. You do you. Donnie Berkholz.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Atomic Reach

APRIL 3, 2023

Their company values, passions, and vision shine through everything they say and do, from their advertising campaigns to their products, to the way they treat their customers. As most of us know, Reddit prioritizes authentic conversations between real people sharing their honest experiences, opinions, and feelings.

Creativity 59

Creativity Advertising Agencies API Class 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Autodesk’s Redshift.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Their preferences will dictate the research direction and success of tech companies, making them a crucial focal point for tech marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Heinz Marketing

MAY 26, 2020

In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising. It’s most useful to B2B companies but that does not mean B2C companies cannot find it useful.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Marketing Insider Group

DECEMBER 11, 2019

But does your team really understand how their work impacts your high-level company goals? When everyone in your company is working towards a unified goal, there is a greater sense of purpose – and better, more efficient work gets done. For example, say your top company-wide goal for the year is to achieve $8M revenue.

Planning 302

Planning Work Management Marketing Management Deliverability 302

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. 6: Mode of capturing user feedback You can use QR codes to capture real-world opinions from in-person transactions and events.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Hubspot

JULY 28, 2020

It's not that hard to trust a company that has never disappointed you. A makeup company I like is releasing a skincare extension. I was on the fence, so I wanted to see what my favorite YouTubers were saying. In your opinion, that business has positive brand equity. How are you communicating your company's story?

Brand Identity 90

Brand Identity Branding Opinions Paid Search Agency 90

Hubspot

APRIL 17, 2019

But what about key opinion leaders, or KOLs … have you heard of them? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. million YouTube subscribers (as well as 6.2 What are KOLs?

Marketing Budget 74

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 74

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. But copy from AI is starting to look obvious and dull.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Velocity Partners

MARCH 13, 2024

Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. In the end, the companies who really invest in original, expert-created, useful content that users want will win. Heart, personality, an opinion, unimpeachable facts. Companies may start to put their best thinkers forward.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Tiecas

JANUARY 27, 2024

BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. DemandMetric ) Companies that blog get 55% more website visitors than businesses that don’t. BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Share Your Company Story. Videos are super engaging.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117