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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

Opinions 298
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Opinion: Ensuring every woman is seen

Televerde

My story has been one of both hardship and fortuitous opportunities, having been lucky enough to engage with a for-profit company that ethically utilizes prison labor. The post Opinion: Ensuring every woman is seen appeared first on Televerde. Yet, despite their strength, they remain sidelined in discussions on gender equity.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Building B2B KOLs with Artificial Intelligence Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. This adds self-sustaining passive income streams to your company's profits while lowering marketing costs with increased margins.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. This adds self-sustaining passive income streams to your company's profits while lowering marketing costs with increased margins. Opinions vary on what makes key opinion leaders distinct from influencers.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If Although data quality issues like this happen from time to time when you rent data, this example came from a company internal list – inexcusable. As each of these opinions illustrates, accurate data is no longer a nice-to-have.

Opinions 147
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Content marketing manager Elisa Gabbert from the online advertising company WordStream was bored with the content her team was pushing out. Do share the opinionated nature of the content. Marketers, take heed.

Opinions 114