Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. We already discussed the importance of getting high engagement rates. So if you have low open rates or read rates, your emails are at higher risk of being flagged as spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __. Email blast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. What is a good bounce rate for our company website?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

ConvertKit

AUGUST 4, 2021

They introduce the company, set the tone for the newsletter, and often offer a discount code or a subscriber-only offer, like Huppy does: Welcome email from Huppy. But welcome emails aren’t valuable just to large companies; here’s why they matter for creators, too. Open rates for various types of emails. A welcome note.

Examples 145

Examples Newsletter Template Landing Pages 145

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads. Ask a question.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Optinmonster

APRIL 4, 2024

We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads. Ask a question.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. In fact, including video in an email can lead to open rate increases of 6% ! Share Your Company Story. Videos are super engaging. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Ultimately, many marketers use video to attract visitors to a company's social pages.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Top Rank Marketing

AUGUST 21, 2023

What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? And that’s what I want content marketers to do, and I’ll talk a little bit about that at the MPB2B Forum event as well — how there’s still an opportunity that a lot of B2B companies haven’t come around to.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads. Ask a question.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. So what’s their secret?

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Try adding the word “video” to the subject, which on average increases open rates by 19%, and click-through by 65%. Why Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

The Lead Agency

APRIL 14, 2024

Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Just be extremely careful. This is Expertise with a capital E.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SendX

JANUARY 5, 2020

By not doing so, you’ll risk having unopened emails and low success rates– not good for any company spending any amount of money on email campaigns. Source: [link] It is crucial to any email remarketing campaign to keep lists organized and up to date. The following tactics allow you to keep your email lists managed : 1.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Scoop.it

MAY 20, 2020

Here are the first two sections of one of his recent emails: And here’s the second half: As you can see, he shares a mix of his own content (a free challenge, a YouTube video, and a podcast episode) and third-party content (article from Inc.com, a marketing tool recommendation). Step 4: Make sure your emails get opened.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Vision6

AUGUST 9, 2021

SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. Add ‘From’ text, not a number – instead of a number appearing in the ‘From’ field, you can add text, like your company name. Write your messages.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Adobe Experience Cloud Blog

JUNE 2, 2017

As a marketer, you write—regardless of your specific role, or which company you work for. There is nothing more embarrassing for a writer than to have a simple misspelling of a company name or include a link that points to the wrong destination. YouTube video (3-3.5 I’m a writer right now, as I write this blog.

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Valasys

MAY 6, 2021

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Many email providers also allow marketers to embed videos into their emails by including the YouTube link. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. Matt Hall works for the packaging company, Woodway UK , so it was a natural fit to unbox his prospect’s own products and then show how he could help them improve.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Valasys

MAY 1, 2020

According to Smart Insights , triggered email marketing campaigns have a higher Click-through-rate (CTR) and open rate than normal email marketing campaigns which are central to their success. higher open rate than normal email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Hinge Marketing

MARCH 18, 2016

The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. When the word “video” is used in the subject line of an email, the open rate increased by 19% and click through rate increased by 65% [Source: Syndacast ].

Video Marketing 48

Video Marketing Content Marketing Planning Youtube 48

Sharpspring

OCTOBER 19, 2020

Here’s a look at a few key highlights we pulled from our recent Agency Acceleration Series session “Influencer Marketing & SEO” with author, speaker and tech company founder, Rand Fishkin. Meaning there’s there’s more interest, there are more companies that are investing in it, that want to invest in it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Click Rate 52

ClearVoice

NOVEMBER 21, 2018

percent click-to-open rate , compared to 9.7 A company representative explained that recency, relationship, and interest are the main factors that determine post visibility. Reddit’s redesign created more engagement and opened up more possibilities for brands to utilize the channel. ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Scoop.it

SEPTEMBER 22, 2020

Doing so will make the subject line all the more relevant for them and increase the open rate. . For companies who want to introduce an exclusive product or offer to their email subscribers, the PAS formula can work really well. Work on a memorable email copy. Incorporate the Problem Agitation Solution (PAS) formula.

Conversion 86

Conversion Optimization Content Curation 86

Outgrow

MAY 26, 2021

Approximately 30% of businesses intend to do the same for Facebook, YouTube, and LinkedIn. Companies are taking note of that rising popularity too. Similarly, Barilliance reports that marketers can increase their email conversion rates by 189% just by using personalized email widgets. Email Ecommerce Statistics.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Hubspot

AUGUST 28, 2017

We’ve gone from “put it on YouTube and hope the millennials find it” to video enablement platforms which empower small businesses to create, share, and analyze videos without the agencies, actors, or expense. If you haven't seen what video can do for your company, t’s time to stop putting it off. 5 Video Marketing Myths, Debunked.

Video Marketing 77

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 77

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Become a growth leader for your company. With over four billion internet users globally, and more than 3.4

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Outbound Engine

DECEMBER 4, 2019

In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception. Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions. Make Data Cleaning a Routine. Check over this list: 1.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Hubspot

SEPTEMBER 15, 2022

And we text to share information — whether it's an intriguing article we've read, or a funny YouTube video we've watched. One company that aims to help small businesses create a more efficient and seamless payment experience is Podium , a Utah-based technology company that provides easy-to-use review, messaging, and payment tools.

SMS 52

SMS Leads Lead Marketing Qualified Leads 52

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. companies will spend $1.676 billion on email in 2012. The only people that get emails from your company are people that asked to receive them. Market Size. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

Valasys

DECEMBER 23, 2019

Furthermore, research from McKinsey surfaces that brands that excel at personalization deliver 5 to 10 times the marketing ROI & boost their sales by as much as 10% as compared to companies that don’t personalize. A study conducted by MailChimp from 50 different industries established that average open rates are only 21.33%.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. It can be consumers buying clothes, perfumes, or subscribing to courses or services from your company. Without a lead generation strategy that is properly thought through, your company will struggle to make sales and expand at an acceptable pace.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52