Writing on the Web

APRIL 10, 2013

So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? Business Blog Writing and Content Marketing: Come on, light my fire! Many small businesses are not willing or able to pay a writer when first starting out.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Men prize individuality and self-reliance.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. However, much of it seems to promote the services of their company.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “People react much more emotionally than companies dare to think. In other words, a company’s brand works when: They develop a distinct brand personality.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. “Give Print a Chance.&#.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Online Persuasion: Creating Desire. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Online Persuasion: Creating Desire.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 19, 2010

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) I do believe it’s true that online games are good for your brain as we age. Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 29, 2010

But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. 3 Biggest Challenges for Online Content Marketing? Social Networking Online: How to find out what you need to know.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Content Marketing to a Caveman’s Brain. The Brain Science of Online Persuasion. 10 Conversion Tips from Brain Science.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Here are a few facts about the older brain and how it likes to be marketed to. So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Marketers would be wise to appeal to older consumers’ rich networks of long-term memories and associations.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. And then something happened!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. 4 Time-Saving Tips for Social Media Marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 20, 2010

She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Her cards were original art work which recipients were more likely to keep.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 9, 2010

You can also sell links in your articles with companies like TNX.net or Text Link Ads. Tags: Content Marketing Pathway to Profits Profit Promoting Your Ezine +/or Blog blog marketing content marketing with blogs converting readers to clients Online Marketing. Blogging for Business: Persistence Pays.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Here’s what he produced for me at his new company, iMotionVideo. Let me know what you think. Are you using video to promote your business?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. 4 Time-Saving Tips for Social Media Marketing.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

FEBRUARY 4, 2016

If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing. Clearly, SEO and content marketing go hand in hand. This is one factor that every SEO company has realized and it is the reason why they insist on high quality content.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JULY 7, 2010

Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Use Client Comments in Your Content Marketing. He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. 71% said that brand recognition and image improved with social media savvy company leadership.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

OCTOBER 31, 2012

My company needs to build credibility and trust. A good-looking professional blog or website will build a marketing list. Many marketing messages focus on the product or service being offered. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What’s your message?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

DECEMBER 19, 2012

Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own. The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. The pro for blog owners is quality content written by someone else.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 14, 2015

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. . $200+/week to run an ad.) A stepping stone to this could be sponsorship. Typically contracts are for a period of time, monthly or annually.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

NOVEMBER 1, 2011

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. So, now what? technologies to reach the 2.0 Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. It contains three of the elements required for marketing to get actionable results: Attention. What do they write to replace the lorem ipsom ? No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 4, 2011

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers.

Buy 100

Buy Research Trigger Marketing Studies 100

Writing on the Web

DECEMBER 12, 2012

To read what other customers have experienced with you and your company. To reinforce trust and credibility and establishes you as an expert in your field. To find out how your product (or service) delivers solid results, value, and customer satisfaction. To learn what distinguishes you from competitors.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JUNE 29, 2012

When you do, you’ll know that it’s difficult to be found on the World Wide Web, because there are a lot of people and companies doing what you do. Search for your business the way new prospects would search for you, without knowing your name.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. That’s what makes you unique and a thought leader. BUT, the core of that must be original and compelling content.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

SEPTEMBER 24, 2011

She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. When I asked her what problems does she solve with her cards, she said she provided a thoughtful way of connecting with someone on a special occasion.

Content 100

Content Buzz Copywriting Rules 100