B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. The wall on your Facebook company page offers a lot of opportunity. Photos – upload company photos.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? Read my previous post on this, Why a Square Logo is Better for Online Marketing. Some companies are crowdsourcing logos and other designs through social media. Your company. Last but not least, does your new logo reflect your company? Same as fax.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. Without a strong position, your marketing will not stand out among the competition. The two stand-outs were not necessarily the biggest companies. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 2, 2013

What is so unique about them that if you speak to that uniqueness they will say, “Wow, that company really gets me!” ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. It’s true there is a lot of boring in B2B marketing. with Marketing Profs.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. I met with several marketing professionals last night to discuss a pending CMO search.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 21, 2011

Whitepapers were seen as successful online marketing tactics for technology and research companies. It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago. ” Or, the “new white.”

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

AUGUST 24, 2012

It’s shocking what some SEO companies charge, especially for services that are obsolete with new changes in web and online marketing technology. My clients come to me asking if they’re getting a fair price on SEO proposals from vendors. Stay tuned, everyone, I will be blogging a lot more in months to come about SEO.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JUNE 17, 2014

You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers. Your web developer doesn’t choose the right technology for your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 14, 2011

I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. With traditional marketing, there’s not a lot you can do with just three weeks before a show. I also pushed out highly optimized content online before the show. Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MARCH 27, 2009

Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Marketing Audits. Marketing Plans.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

JULY 28, 2011

Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his industry. The result of my analysis?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

OCTOBER 25, 2012

This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. If you have marketing tasks that are outside your wheelhouse, contact Jennifer Beever at New Incite today. We provide outsource marketing services for growing companies.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

FEBRUARY 11, 2013

Establishing trust online is tricky. Here are four critical factors for building trust and maintaining it with your online marketing. Be a human person behind the company, don’t hide! You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

OCTOBER 16, 2015

Are you experiencing results with your social media marketing implementation? If you need help with your traditional or online marketing, contact New Incite today. We’ve helped hundreds of companies get results from their marketing through strategic planning, systematic implementation and results tracking.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 18, 2010

To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 23, 2014

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100