Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). Tags: confirmation pages email marketing online marketing. Check out how this is done on Delivery Monitor after you sign up for their newsletter. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 19, 2006

One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). This gives your company and products the credibility it needs to get people to consider you. Tags: lead generation online marketing.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

JUNE 22, 2008

This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

FEBRUARY 1, 2009

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. Tags: social media online marketing blogging Twitter. I'll start off with why I use Twitter and write a follow up post on my strategies for managing it. Why do I Twit?

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

NOVEMBER 19, 2006

Some companies add their sales rep's pictures to their email, why not customer service? PPS - Thanks for reading this blog and all of your comments PPPS - Thanks www.caror.org for that great image above Tags: clickz , email marketing , transactional emails , customer appreciation , Thanking your wife.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Are they serious?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

APRIL 29, 2006

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said."

Newsletter 100

Newsletter Opinions Tagging B2B Marketing 100

Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing.

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. What typically happens to these email newsletters after you hit the "send" button? What is Your Strategy?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 19, 2006

At the bottom of the page (below the fold), make sure that you have a few paragraphs as to what your company does. Email your entire database (including those that have unsubscribed) as well as any random email addresses that you find with the same picture above and the text "You have been unsubscribed from [YOUR COMPANY].

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. tools , online marketing. Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100