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The B2B Inbound State of Mind: Build the Brand

MLT Creative

These data points confirm that your B2B company should have a strong Internet presence centering on your website. Make personal and company recommendations on LinkedIn. Create simple videos and publish on YouTube and Facebook. Launch your own social network on Ning to engage your prospects and customers. Host a webinar.

Ning 40
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges. More info here. Michael Wesch. Michael Yon. Microblogging.

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The Social Media Email Signature

WebMarketCentral

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) your title, company and location) and to give them different ways to contact you. YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But, if you think it through, many companies could succeed by participating in this community.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

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Social Media Strategy? Think Like a Reporter

Webbiquity

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? In general, more is better, and most companies could probably benefit from greater social media activity, not less. Who else will be involved?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.