What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
If you’re not part of a company-wide Agile transformation, you can start by bringing PDCA into potential areas of improvement on the team level. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If It’s simple to embed within a wide variety of processes, and it yields fast results.
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