90+ Important B2B Content Marketing Statistics
Zoominfo
JULY 11, 2018
60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). B2B Content Marketing Challenges. B2B Content Marketing Priorities and Plans.
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