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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. The growth in traffic then confers its own authority—you get lots of visits so you must be smart.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Use Twitter for monitoring.

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Social Media Social Marketing B2B Marketing Personalization

B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

Three steps for B2B marketers to build a personal social media presence

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