The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Twitter: 330 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. MySpace: 15 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Scoop.it

OCTOBER 27, 2022

Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Psst … wanna use curated content to generate internal email newsletters in just a few clicks? So, what’s a service-based business supposed to do? See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Contently

DECEMBER 5, 2016

Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. The content published in previous months attracts long-tail traffic. I still struggle to understand why.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

JANUARY 16, 2014

B2B companies who actively blog receive 67% more leads than those that do not ( source ). Other ways to keep readers intrigued is to use bold text for interesting stats or content and numbered lists or bullets for a series of thoughts. We recently did a spotlight on B2B companies with excellent B2B Facebook pages.

Promotion 120

Promotion Practices B2B Best Practices 120

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. The platform has a built-in readership of 60 million monthly users, according to the company. However, getting people to discover that content can be a tall order.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Optinmonster

FEBRUARY 23, 2022

OptinMonster is the perfect choice to add subscribers to your email lists, increase sales, and convert more website traffic. Simply put, it helps you bring more organic traffic to your site without technical knowledge or hiring an expert. Plus, AffiliateWP comes with a simplistic yet reliable dashboard that tracks stats in real-time.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Ambal's Amusings

OCTOBER 15, 2009

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Standard

NOVEMBER 6, 2015

Trouble measuring your company’s social media ROI? There are easy-to-quantify means of measuring social ROI such as website traffic, click-to-conversions, and so on. Companies have the potential to wield socially acquired data in making business decisions and developing strategy, but for the most part, they aren’t.

Social Media 40

Social Media ROI Media Work Management 40

LEADership

NOVEMBER 1, 2013

Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014. 86% of companies hire someone to manage their content marketing. 86% of companies hire someone to manage their content marketing.

Trends 40

Trends Planning Content Marketing Case Studies 40

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Google 78

Google SEO CAN-SPAM Communities 78

Outgrow

APRIL 8, 2020

However, simply driving traffic to your homepage just doesn’t work in our competitive world. In fact, stats show that users that were engaged like so are 3x more likely to return to your website and spend 40% more time interacting. Newsletters and one-off campaigns are good strategies, no doubt. Yeah, call me Captain Obvious!

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Moz

APRIL 2, 2020

It leads to lower investment and oftentimes layoffs as we saw in the United States, where nearly 10 million workers are are out of work, according to the latest stats from the federal government. I've seen a few marketing companies and agencies. Look at the e-mail newsletters you're sending out.

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

SnapApp

JANUARY 13, 2012

But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. The +1 button, which appears on all Google+ brand pages, in Google search engine results pages (SERPs) and can be integrated as a social sharing icon on any web page, will also impact results, the company says.

Google 48

Google Optimization Buzz Lead Scoring 48

Sword and the Script | B2B

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Twitter is still a journalist’s favorite social media site. B2B prospects want published pricing. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Webbiquity

JUNE 29, 2021

But take such stats with a grain of salt. But if you see that there tends to be lulls in traffic around certain times, go ahead and use a chatbot. HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab.

Marketing Automation Services 322

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 322

Content Standard

FEBRUARY 10, 2015

Corporate websites, blogs, and social media channels provide new ways for companies of all shapes and sizes to connect with their customers using multilingual content marketing. According to the latest figures from Internet World Stats , English remains the most widely used language online. Localizing Content. for France or.br

Planning 40

Planning Content Marketing Marketing Analytics Tools Marketing Management 40

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. Content Cards for Twitter. Twitter has become a leading platform for thought leadership in the digital marketing community.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. They note an interesting stat, though: Sales departments rank marketing-driven lead generation last in effectiveness among all marketing efforts. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. They note an interesting stat, though: Sales departments rank marketing-driven lead generation last in effectiveness among all marketing efforts. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   Know your prospects, use tools such as LinkedIn, twitter, Google alerts.  What is B2B appointment setting ?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Ideas and recommendations for developing content informational blog posts: Review keyword referral data from web traffic reports (filter to show keyword queries with "how" or "what"). Are you a Search Engine Watch Member? | Keep posts shorter in length for quick reading.

B2B Thought Leadership 40

B2B Thought Leadership Peer-to-peer SEM Enterprise Management 40

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

NOVEMBER 18, 2020

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. LinkedIn Showcase and Affiliated Pages – Separate from your company page , showcase pages spotlight specific product offerings and initiatives. Accessing an ebook or white paper.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Contently

DECEMBER 7, 2021

According to Libsyn’s stats , just 123 downloads puts your show is in the top 50 percent of podcasts. A lot of our guests are on Twitter, and the people who work with journalists are on Twitter,” Martin said. We got traffic, but it wasn’t converting,” he explained.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

Optinmonster

FEBRUARY 15, 2024

Our team at OptinMonster has spent over a decade helping businesses convert their website traffic into revenue. Here are some stats: Websites with customer reviews see a 67% higher eCommerce conversion rate than websites where customers don’t see reviews. For B2B companies, the person’s title and company are also listed.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. SEO success , which leads to more organic traffic. Why Is a Content Marketing Strategy Important?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98