SendX

MAY 12, 2020

Looking for email newsletter best practices to improve your campaigns? Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level. It also helps you build up how your company is perceived by setting the tone from the beginning.

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Newsletter Practices Best Practices Top of Funnel 224

Content Marketing Institute

MARCH 6, 2024

So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You’re busy enough doing marketing. You don’t have time to search for content that can help.

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Newsletter Peer-to-peer Advertising Channels Video Marketing 114

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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Newsletter Practices Analytics Optimization 106

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. shared areas of interest like company news).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SendX

MARCH 16, 2020

Newsletters are blowing up again. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal. So this may be making you think: " I should also be starting a newsletter!

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Newsletter Enterprise Management Thought Leadership Marketing Management 231

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Newsletter Template Email Marketing Design 91

Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

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Newsletter Lead Scoring Lead Ranking Ad Building 217

Benchmark Email

SEPTEMBER 21, 2021

Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email. Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

Newsletter 116

Newsletter Paid Search Agency Companies Advertising Benchmark 116

SendX

AUGUST 18, 2020

What is the Localization of Email Newsletters? Studies show that companies use localization tools to modify different email components. What to Localize in Your Email Newsletter? Imagine receiving this email from the international airline booking company. And that’s when the localization technology comes in handy.

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Newsletter Privacy Cross-Selling Barriers 195

Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you be designing newsletters that get your customers to engage and click in no time. So, let’s jump in! These tips will help you get started.

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Newsletter Design Conversion Tips 83

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

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Newsletter Marketing & Strategy Work Management Opt-out 96

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

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Newsletter Twitter Domain Advertising Mediums 116

SendX

AUGUST 28, 2020

Geomarketing is extremely useful for: logistics companies gas stations entertainment companies: cinemas, children’s centers, etc. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. Make your newsletter as festive as possible.

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Newsletter Work Management Privacy Policies Marketing Management 221

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Acquisitions Newsletter Paid Content ROAS 126

Vision6

JANUARY 11, 2023

Creating an email newsletter is a customisable, accessible, and cost-effective way to maintain individual touchpoints with your subscribers and helps you share messages, updates and news about your business with consumers faster than ever before. Helpful Content Ideas For Email Newsletters. Share industry/company report.

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Newsletter Case Studies User-Generated Content Paid Search Agency 98

ConvertKit

SEPTEMBER 29, 2020

What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter. Launching a paid newsletter is a marathon, not a sprint. Since then, newsletters have come a long way. New technology has opened up paid newsletter subscriptions to creators of all kinds. Jump ahead.

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Newsletter Curation Pricing Price 132

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

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Newsletter Companies Distribution Communities 64

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

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Newsletter Effectiveness Business Opt-out 223

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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Newsletter Burn Rate Content Open Rate 90

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. According to our 2020 State of Email Report, Fall Edition , 54% of companies are increasing email volume this year. appeared first on Litmus.

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Newsletter Validation Tips Open Rate 115

ConvertKit

NOVEMBER 3, 2021

Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network. Now, you’ve just gotta ask for help.

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Newsletter Acquisitions Webinar Metrics Communities 133

DivvyHQ

SEPTEMBER 18, 2020

As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state. Even more-so when they're actually good (and useful).

Newsletter 64

Newsletter Paid Search Agency Companies B2B 64

Content Marketing Institute

JANUARY 19, 2022

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →

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Newsletter Linkedin Brand Identity Branding 134

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

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Curation Newsletter Content Deliverability 78

Liveintent

SEPTEMBER 21, 2021

For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy. With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results.

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Newsletter Optimization Cost Per Thousand CPM 121

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Check out how much other paid newsletter creators are charging.

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Newsletter Pricing Price Churn Rate 141

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

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Newsletter Planning Paid Search Agency Work Management 134

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. I see my newsletter as contributing to my success.

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Newsletter Relevance Business Trust Marketing 100

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

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Newsletter B2B Marketing Linkedin Studies 97

Optinmonster

OCTOBER 28, 2021

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. That’s why, in today’s tutorial, we’re going to show you how to create an email newsletter in just 3x EASY steps.

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Newsletter Work Management Marketing Management Click Rate 97

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

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Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Liveintent

MAY 3, 2021

Today’s stand-out companies know the importance of not only meeting, but exceeding, these expectations. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. So how do you use email newsletters to foster community? Reddit is a stellar example.

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Newsletter Communities Brand Identity Branding 116

ClearVoice

JULY 6, 2022

Email newsletters are perfect for promoting offers, nurturing leads, collecting feedback, and increasing brand awareness. However, newsletter campaigns aren’t a plug-and-play solution. You need to develop a detailed strategy to reap the full benefits of newsletters. What is a newsletter content strategy?

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Newsletter Practices Best Practices Business 72

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Or even read? What is the objective?

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Newsletter Opt-out Opt-in Demand Generation 76

EveryoneSocial

OCTOBER 18, 2021

It’s no surprise then that employee newsletters remain an essential tool for communications professionals. That’s why we put together this definitive guide, complete with sixteen employee newsletter ideas to keep your workforce informed and engaged. What is the Purpose of an Employee Newsletter? Connect remote employees.

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Newsletter Tips Customer Satisfaction Work Management 98

ConvertKit

MARCH 17, 2021

If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all. Why start a newsletter, anyway? Maybe you’re asking yourself : “Should I even bother with creating an email newsletter?”. Create your free newsletter.

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Newsletter Promotion Creativity Opt-out 128

Scoop.it

MAY 4, 2021

And there’s one type of email that performs better than almost any other sales or marketing email on the planet: newsletters. If the answer is no, or you’re uncertain of how engaging your newsletter content is, you’ll want to read on. What’s the Purpose of an Email Newsletter? Truth be told, nobody cares about your company.

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Newsletter Curation Content Rules 105