Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Jeff – My role as the CMO of the company is to create “tension†to move the organization and brand in a massive way. Jeff – Moving the business model from broadcast to a narrowcast model. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web.
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