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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way. Jeff – Moving the business model from broadcast to a narrowcast model. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web.

CMO 100
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So you wanna make a viral video?

Vidyard

If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. As a video marketing company, I want to give some perspective on what makes up a viral video.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Do You Want To Introduce Your Topic To a Wide Audience?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Google+ Pro Tips Round-Up: Week 1 by Business Insider. and Angry Birds.

Google 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 80% say they are more likely to do business with a company if it offers personalized experiences.