Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

MAY 20, 2014

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Buzz Marketing for Technology

OCTOBER 30, 2008

Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way. Jeff – Moving the business model from broadcast to a narrowcast model. What the CMO role mean to each of you? If I stop creating tension or pushing the envelope - I will be fired.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

FEBRUARY 6, 2014

While not every company will have their prospect’s ultrasound photos on hand, personalized video doesn’t have to be difficult or time-consuming to create. Think about where your company can use this type of targeted approach with video.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Convince & Convert

JUNE 25, 2014

Companies are even becoming known for their video content. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Build a Dedicated Landing Page and Make Video the Star Another trap most companies still fall into concerns video distribution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40