4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
So, if your company is running a large campaign or building a new sales model, it could take a long time and a lot of sunk costs before you optimize things to perfection. Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Scheduling.
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