Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. A company has choices.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JULY 1, 2010

Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads). Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Is this Sales 2.0?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

JULY 16, 2009

Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?), If marketers give sales people what they want, they will never have a reason to complain (ok, I kind of know that's a lie, but follow me here). There are lots of terms describing leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

JULY 3, 2009

Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?), Acronyms or not, my opinion is that when sales gets a lead or an appointment , it better meet three criteria: It better be a company the rep wants to penetrate. There are lots of terms describing leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100