Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Seismic

MAY 17, 2023

According to McKinsey , 71% of buyers expect companies to deliver personalized interactions, while 76% are frustrated when companies fail to do so. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Can you blame them?

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Sprout Social

MARCH 10, 2021

Zendesk is a service-first CRM company that builds software designed to improve customer relationships. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. Consider what your company values. Find the insight. Make it yours.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Marketing Insider Group

JUNE 3, 2015

It’s the microsite with no human engagement. Build in the psychology of how people are likely to connect with your company based on their observed behavior. Don’t Forget to Build a Relationship. A good customer relationship isn’t a one-night stand. You get the idea. Retailers do this well. If not, they will stray.

Microsite 100

Microsite Banner Ads Paid Search Agency Banners 100

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. We’ve had a long standing relationship with Getty Images.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

JULY 31, 2015

The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save. Although not every company can build the equivalent of a Thread Screen, they can leverage personalized content to put fans in the spotlight and deliver a unique experience.

Campaigns 156

Campaigns Microsite Display Social Networks 156

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase? Marketers pay $1 per name for prospects.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Buffer

NOVEMBER 22, 2022

You also won’t be able to build deep relationships with people on any platform as you hop from comment to message. If your personal brand only highlights someone else’s brand or company or work but doesn’t show who you are, that won’t help people know why they should be interested in what you have to say.

Rules 112

Rules Personalization Brand Identity Branding 112

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Twitter is extremely powerful for reaching audiences and building relationships. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Convince & Convert

APRIL 21, 2016

The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. The effort helped the co-op become the first billion-dollar organic food company. So, how can your brand “seize the cray?” ” Tell It Like It Is.

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

Kevin Indig

AUGUST 7, 2023

Messaging is how you talk about your product in relationship to your market (audience + competitors). 4 things you can create: Thought leadership from key people in the company Data stories Customer / expert interviews Press releases The critical point most marketers miss about press releases and thought leadership is “ so what?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Crimson Marketing

JULY 23, 2015

Marketing doesn’t lose the relationship with that opportunity, but maintains a connection. To develop that relationship, Marketing needs a process in place to score leads. This enables the company to track Marketing’s contribution to revenue. We at Crimson hate the concept of “handing off a lead” to Sales.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

PureB2B

JANUARY 14, 2019

There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. These encompass data that will help you classify which companies relevant to your business. Company size. Who makes the decisions in the company? They often include: Location.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

KoMarketing Associates

OCTOBER 16, 2012

However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market. Is there a business or industry relationship that makes an exchange of links valuable?

Tactics 120

Tactics SEO B2B Marketing Planning 120

PureB2B

JANUARY 14, 2019

There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. These encompass data that will help you classify which companies relevant to your business. Who makes the decisions in the company? Target Audience Research. Who influences those decisions?

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. ” – Me. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. ” – Me. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. 2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Airbnb: Airbnbmag. Yet, notepads still have appeal.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 28, 2020

Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. We'll examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Content Standard

MAY 4, 2017

In a meeting with your company’s executive team, everyone is talking about the new green initiative your competitor is launching. The company even has a microsite dedicated to these efforts. The company originated as a low-cost alternative to hotels, a hybrid of renting rooms and couch-surfing. .”

Brand Identity 68

Brand Identity Branding Terms and Conditions Paid Search Agency 68

Convince & Convert

DECEMBER 11, 2015

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. Forget the hard sell, and showcase your company culture and values in a way that makes people smile. Also, stay away from tchotchkes at all costs. No one needs more junk.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Anything Goes Marketing

JUNE 29, 2009

If there is someone in your organization that has a direct relationship with the intended recipient, send it from them. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established.

Tactics 100

Tactics Automation Personalization Planning 100

SnapApp

NOVEMBER 14, 2011

Content marketing is a technique for building relationships with prospective customers. As opposed to a direct sales approach , content marketing opens doors for conversation in order to build a substantive two-way relationship between businesses and prospects. Microsite. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Consumer trends, behaviors, and informational needs are always shifting.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Sprout Social

JANUARY 22, 2020

The brand has pledged that it will be a zero-waste company (meaning that 90% of waste is diverted from landfills) by the end of 2020 by expanding its gear trade-in and rental programs and eliminating poly packaging for shipped orders. . Have a lot of partners. The content will be better and your employees will be happier to share it.

Campaigns 48

Campaigns Peer-to-peer Advertising Agencies Opt-out 48

Adobe Experience Cloud Blog

JULY 27, 2012

Now you want to roll it out company wide and encourage your employees to participate. By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Building relationships with sales leads. Building customer relationships.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48