WebMarketCentral

NOVEMBER 9, 2009

In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn't with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 1, 2008

In-Bound Linking Vs. On-Page SEO by SEO-Space Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links. And it's true that small business owners are frequently more appreciative and loyal than are big companies.

SEO 20

SEO SEM Best Practices Buzz 20