The Point

MAY 19, 2020

stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies? How does your current lead nurturing. To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. Think makeup sites backed by a cosmetic company and mortgage advice sites backed by banks.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

ClearVoice

FEBRUARY 7, 2022

In fact, perhaps the only thing equally difficult is trying to reach a teen with your marketing efforts if you are a tire company. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How to get better at digital if your primary focus is print & mail ( lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly ).

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Martech

FEBRUARY 7, 2024

That first company wound up going out of business. We were a boutique agency but we worked with some very large companies. What did it mean for companies to have a digital presence back in those days? We’d get brought in to help, whether it was for a microsite or a larger project. I don’t like one thing, I like all of it.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 104

SnapApp

JUNE 7, 2018

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. Content loading… The post How These Companies Got More Qualified Leads with Interactive Content appeared first on SnapApp. Blackbaud Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Kevin Indig

SEPTEMBER 11, 2023

Advertising channels are much more predictable because companies control the strongest driver of growth, $ spend. Other than most marketing channels, SEO is different: Besides the basics, it’s like investing, where you develop hypotheses on as much data as you can but can’t control the outcome.

Forecasting 114

Forecasting SEO Microsite Domain 114

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Comprehensive all-in-one company profiles compiled in seconds. Instasites (microsites designed for individualized experiences). The short answer is NO! SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

JANUARY 12, 2022

With xiQ, we’ve seen a 4 time increase in deal closing rate when our sales reps use xiQ for upfront investigation and relationship building,” stated the AI project consultant at a Fortune Top 75, global computer technology company. Instasites (microsites designed for individualized experiences).

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events. It’s a high-visibility project with a tight timeline.

Work Management 92

Work Management Brand Identity Branding Marketing Management 92

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does it work with all the other marketing services (including direct mail) they offer?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more. Download all slides here.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. Audiences are savvy enough to tell if ESG is just a company add-on, or if it’s a meaningful part of who they are and the experience they provide.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Customer Experience Matrix

MAY 12, 2015

It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

Domain 85

Domain Microsite Campaigns Marketing Websites 85

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets.

Social Media 140

Social Media Communities Microsite Case Study 140

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Below is a list of strategies and tactics many companies are trying. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. The company is reporting the measure as Adjusted open rate. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. The only risk is the time you’ll invest evaluating the platform.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Not every company is going to have a comedy writer on staff. In order to add humor to its OOO generator, Westin partnered with McSweeney’s, a publishing company that operates a daily humor website, to take the OOO content to the next level.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” What can companies learn from H&R Block’s Campaign?

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Using microsites as part of an ABM nurture strategy for top tier accounts. How can we get more out of this?” We’ve already mapped out buyer journey paths to engage prospects. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

ClickDimensions

APRIL 16, 2020

For example, if a big tradeshow has been canceled, those funds might end up going back to the company’s overall operating budget rather than staying with marketing. You can find it all on our Social Distancing Means Digital Everything microsite. And avoid making assumptions. Re-evaluate your organization’s goals.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Content4Demand

MAY 21, 2020

I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. They are doing it in a way that builds their brand using visual content and real people from the company. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Webbiquity

AUGUST 18, 2020

Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. The environment is fully customizable, integrates with social media, and can be used for free and fee-based events. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. AbbVie | Scientist Rock! Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

SendX

MAY 30, 2019

These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They also made it easy for their employees to pass their message to entire companies.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100