ClearVoice

NOVEMBER 25, 2022

The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Apart from built-in shoppable content features, third-party platforms like Buffer and Later.com help businesses create merchandised feeds using their social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JULY 12, 2021

And yes, that meant a COVID-19-accelerated pivot for traditional fresh produce companies that previously just had to get the goods into stores, prominently displayed, and make sure consumers knew their name. One of those companies was Driscoll’s, the “only the finest berries” brand.

Paid Search Agency 122

Paid Search Agency Enterprise Management Merchandising Storytelling 122

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Marketing Craftmanship

MARCH 16, 2013

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. If your website has not been refreshed and updated in the last 3 years (which means more than simply sticking press releases in the “News” section), then your company is due for an overhaul.

Social Media 100

Social Media Media Merchandising B2B 100

Markempa

AUGUST 19, 2021

There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with. Research them, their companies, and their clients or customers – markempa. Do they work with companies that fit your ideal customer profile?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

JANUARY 15, 2020

If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Offer promotional merchandise to those who register early, as well as those who bring along their colleagues.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Pam Didner

JULY 16, 2019

I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. Therefore, it’s a great event for checking out: Aspiring Video content creators (YouTubers). The parents and 3 kids have been on YouTube since 2013. HobbyKidsTV, YouTube, and the New World of Child Stars.

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

Valasys

MARCH 20, 2024

For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. This expands reach to new audiences in a relevant way.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. So why make a B2B ad that looks like B2C content?

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. And what’s better than new customers?

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Townsend explains that “Too much of the cause-related-marketing, sustainability or CSR (corporate social responsibility) activities of brands promote what the company is doing, rather than helping the consumer to make their own difference.” Companies like The Body Shop create a hero connection through storytelling.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. You can start a YouTube channel and build social media accounts for free.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It also showed Twitch's diverse user base, and highlighted a cause the company supports. Warning: Twitch can get highly addicting. Nissin Noodles.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Townsend explains that “Too much of the cause-related-marketing, sustainability or CSR (corporate social responsibility) activities of brands promote what the company is doing, rather than helping the consumer to make their own difference.” Companies like The Body Shop create a hero connection through storytelling.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Hubspot

DECEMBER 17, 2019

How can you not only follow suit but individualize this language to suit your company? It lets your audience know that you want to connect with them on their level and truly understand how your company can fit into their lives. When you partner with influencers, you are exposing your company to a large fanbase of potential customers.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Hubspot

AUGUST 15, 2018

It comes with one of the company's signature stylus pens: the Note9 S Pen, which can remotely unlock the phone, play music (from the phone), and even control games like Fortnite -- a game that, Samsung will have you know, is available in beta to Galaxy users. YouTube Rolls out New Incentives for "Stars". Read full story >> 3.

Video Marketing 39

Video Marketing Merchandising Youtube Conference 39

Content Standard

SEPTEMBER 7, 2017

” The Star Wars Merchandise Story. Back in 1976, Fox Studios thought Star Wars would be a flop, so they let George Lucas pass up a massive chunk of his director’s fee in exchange for merchandising rights. What does your company stand for?” At first glance, GE might seem like a boring industrial company.

Advertising Agencies 44

Advertising Agencies Content Marketing Paid Search Agency Merchandising 44

Valasys

JUNE 19, 2020

Find out methods to keep the shoppers engaged in the new campaigns by launching back-in-stock, low inventory, new arrivals, and price decrease merchandising triggers. Marketers should run multi-touch campaigns integrating brand messages, promotions, and companies’ corporate vision.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Optinmonster

APRIL 15, 2020

It’s no wonder why so many companies have decided to host online conferences. Plus, you can record live sessions to package as follow up merchandise. If you already have an email list for your own company, then you should create a series of emails to inform them about your online conference.

Conference 95

Conference Work Management Budget Programs Marketing Management 95

Content Standard

NOVEMBER 28, 2017

Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves. From there, a monster was born—quite literally, as six years later we’re now faced with the 2017 version, Moz the Monster , and a slew of accompanying merchandise.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Single Grain

JANUARY 9, 2024

Many creators who leverage popular platforms, like YouTube and Twitter, capitalize on ad revenue and brand deals. For example, receiving eight million monthly views on YouTube might only translate to a modest $8,000 in revenue. YouTube generated $6.69 Content creators have several business monetization options for their work.

Business 52

Business Verticals Merchandising Lead Ranking 52

Mailmunch

APRIL 6, 2021

Visually appealing content or goods sell better, according to visual merchandisers. Try and share some of these videos on YouTube and Dailymotion with a return link to your Shopify store ! Hasbro , the world-famous toy manufacturer, is sometimes called the most ‘customer-centric company. Click on ‘ Add Media.’ Notable examples.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Single Grain

DECEMBER 5, 2023

Imagine a hypothetical YouTuber, Jane, who has a channel focused on personal finance. Her audience trusts her, and that trust translates into revenue through sponsored content, affiliate marketing and merchandise sales. They are the driving force behind the brand, making strategic decisions that propel the company forward.

Allocation 52

Allocation Merchandising B2B Thought Leadership Lead Ranking 52

Single Grain

OCTOBER 12, 2023

It’s bad business policies that quietly shoot companies in the foot – something that happens all too often. The goal is to demonstrate how not to structure your company policies so that they aren’t the leading cause of dissatisfaction from your audience. A year later, the company charges you another $99 for membership renewal.

Loyalty 98

Loyalty Cost Brand Identity Branding 98

Hubspot

JANUARY 18, 2011

The Cheezburger Network makes its money through a variety of advertising, traditional media publishing including books, and merchandising showing that people are willing to pay for what they deem high quality content. From viral videos on Youtube to captioned photos on I Can Has Cheezburger, the definition of quality content is being blurred.

Merchandising 28

Merchandising Television marketing Mobile Advertising Viral Marketing 28

Martech

OCTOBER 15, 2021

Here are a few examples of generally accepted bite sized pieces (although what is easily achievable to one company may be difficult and slow in another): Social media post YouTube video Blog article Landing page. As a gym member, I want to get points towards merchandise every time I visit so that I am motivated to keep going.

Planning 116

Planning Merchandising Work Management Paid Search Agency 116

Hubspot

AUGUST 15, 2016

Cycling workouts are streamed live from the company's New York studio, and anyone with Peloton's touch screen-equipped stationary bike can tune into the action. The group fitness experience needs people to feel that community part," Nava explained to Fast Company. But they want to take it a step further. It seems to be working so far.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Hubspot

AUGUST 7, 2012

You can even upload pictures of the items you "sell" to drive donations, like bracelets and bands (a la Lance Armstrong's popular yellow Livestrong bands) and other merchandise from your organization. 4) YouTube User-Generated Content. Who can make the best video on YouTube to explain your organization's cause?

Social Media 28

Social Media Creativity Media Landing Pages 28

Convince & Convert

JANUARY 18, 2024

The Fandom Effect: By the Numbers Let’s look at the numbers: according to CBS Sports, since Taylor Swift’s appearance at Sunday’s Chiefs game vs. the Bears, Kelce has gained roughly 300,000 new Instagram followers, a 400% increase in merchandise sales and landed a spot as one of the NFL’s top-five selling jerseys.

Brand Identity 128

Brand Identity Branding Merchandising Cross-Selling 128

Sprout Social

SEPTEMBER 7, 2021

This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events. Following their wildly popular collaboration with South Korean pop band BTS, McDonald’s partnered with rapper Saweetie to launch the Saweetie Meal and accompanying merchandise line.

Social Media 136

Social Media Campaigns Media Best Practices 136

Single Grain

NOVEMBER 15, 2023

In standard marketing models, companies shell out big bucks to influencers for temporary brand endorsements. This deep level of integration does more than boost ticket and merchandise sales — though we shouldn’t overlook the bizarre 700% surge in merchandise sales that came about after Sanders joined as head coach.

Effectiveness 52

Effectiveness Merchandising Business Lead Ranking 52

Integrated B2B

OCTOBER 25, 2013

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. The increasing importance of Youtube.

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Anyword

JANUARY 13, 2022

Marketing copy is used in a growing number of channels, from advertising in local newspapers to the tagline in a YouTube video. You are just as likely to read something about how the company relates to your values as about the features of a product. Messaging that suits the brand and which is consistent across channels.

Examples 105

Examples Copywriting Paid Search Agency Work Management 105

Scoop.it

DECEMBER 27, 2022

As the importance of video content in the field of digital marketing increases, YouTube is growing in popularity as a social media site for vlogs and other forms of video content. Create interesting videos on YouTube to promote your brand and engage your audience. Your online presence is an extension of your company.

Social Media 59

Social Media Media Best Practices Merchandising 59

Moz

DECEMBER 16, 2019

One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! Your social media presence.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

ConvertKit

JULY 29, 2021

In the days before YouTube, you had to use your own site storage to showcase your music videos on your site. These days, it’s as easy as dropping in an embed code or URL from YouTube. Over the past decade, merchandise and direct sales have become an increasingly large part of a musician’s income. Online store.

Budget Programs 114

Budget Programs Marketing Websites Top of Funnel Domain 114