B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand.

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Personalization Brand Identity Branding Blogger 100

B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. That’s no surprise. Its leadership has deep digital experience.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. These companies don’t have the stomach for news and the confrontations it can promote.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

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Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

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Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

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B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion). In a traditional media business, that was a problem.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. To some extent, their complaints are based on distrust of digital media. Most trade editors I know already complain about their steadily increasing digital workload.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. So maybe it’s true, as I said yesterday , that Demand Media needs to fix its quality problem.

Content 100

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B2B Memes

APRIL 20, 2010

Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. But he’s not sure they’ll succeed: “For now, B2B companies are mostly still struggling with how much to allow their own employees to go beyond strictures of message control and engage freely in social media and networks.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 4, 2012

Thinking about B2B media from this perspective has been an interesting exercise. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Related posts: Three New-Media Lessons from Gary Vaynerchuk. I’ve drawn, so far, three conclusions.

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B2B Memes

OCTOBER 4, 2012

Thinking about B2B media from this perspective has been an interesting exercise. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Related posts: Three New-Media Lessons from Gary Vaynerchuk. I’ve drawn, so far, three conclusions.

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Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

DECEMBER 16, 2010

But if that’s the case, they aren’t ready for marketing in the social media world either. In the old days of mass media and mass marketing, tough questions could be avoided. As companies like Nestle and Dell have learned, educated buyers empowered by social media will ask tough questions.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

JANUARY 10, 2011

Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. It’s no wonder, he says, that they also think social media is one of their least effective marketing tools.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JUNE 28, 2010

to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”. To old-media minds, the idea that ethical standards are negotiable is offensive.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 8, 2011

It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations. ” Is that the way to go digital?

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Aggregators RSS Content Design 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. Your company owns the content.

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Privacy Policies Copyright Ethics Content 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays.

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B2B Memes

MAY 6, 2011

Within a publishing company, there is high tolerance for irksome editors. But increasingly in the social media era, timely publication is a critical component of great content. But they were scrupulously insistent on getting their facts right, being open to all points of view, and serving the readers. Don’t let that stop you.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 19, 2011

But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

JULY 20, 2011

While the Borders manager was convinced of the superiority of his company’s approach to bookselling, he wasn’t brash. The manager was not the sort of conflicted corporate bookseller portrayed by Tom Hanks in “ You’ve Got Mail ,&# a sensitive, soulful sort with a bloody-minded determination to smash his small competitors.

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Impressions Communities Resources Personalization 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

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CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. What makes an exception possible is the high visibility of her disclosure enabled by the nature of online media.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Tweets or retweets that link to or contain content from sources other than the editor’s company. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Curatorial. Conversational.

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Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do. In the new-media era of journalism, the arguably most important ethical principle is transparency. The first is the thorny issue of press releases.

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Transparency Ethics Press Guidelines 100

B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

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B2B Memes

NOVEMBER 14, 2011

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality.

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B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. B2B Blog Posts of the Week.

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B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” Commodity Content, Demand Media, and Quality. To the editor, this was a clear case of sales priorities trumping editorial quality.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100